The Cause Champion: A Masterclass in Charity & Fundraising Event Planning

Introduction

A charity event is more than a gathering; it is a powerful opportunity to rally support, celebrate a cause, and turn compassion into action. This intensive training course is designed to equip non-profit professionals, event planners, and passionate volunteers with the strategic and tactical skills to plan and execute fundraising events that not only meet financial goals but also inspire and build lasting community. We will guide you through every critical phase, from crafting a compelling event narrative and attracting sponsors to engaging donors and measuring your impact. By mastering the art of fundraising event planning, you will be able to transform a simple idea into a transformative experience that secures the vital resources needed to fulfill your mission and make a tangible difference.

Duration

10 Days

Target Audience

This course is ideal for professionals and volunteers responsible for planning and executing fundraising events, including:

  • Non-profit staff and board members
  • Fundraising and development professionals
  • Event managers and coordinators
  • Community organizers
  • Volunteers and committee members

Course Objectives

Upon completion of this course, participants will be able to:

  • Develop a comprehensive fundraising event strategy.
  • Manage event budgets and secure sponsorships effectively.
  • Source and negotiate with venues and vendors.
  • Craft a compelling case for support for donors.
  • Design a strategic marketing and promotion plan.
  • Engage donors and attendees to maximize contributions.
  • Handle on-site logistics and manage a team of volunteers.
  • Mitigate risks and develop a strong event contingency plan.
  • Evaluate the success of an event using key performance indicators (KPIs).
  • Build a professional network within the non-profit sector.

Course Modules

Module 1: The Foundations of Fundraising Events

  • Defining the event's purpose and fundraising goal.
  • Understanding the event lifecycle for non-profits.
  • Identifying your target audience and donor base.
  • The importance of a project timeline.
  • Creating a detailed event brief.

Module 2: Budgeting and Financial Management

  • Developing a realistic event budget.
  • Strategies for cost control and savings.
  • Revenue streams: ticket sales, sponsorships, and auctions.
  • Pricing strategies for different event types.
  • Financial reporting and post-event analysis.

Module 3: The Case for Support

  • Crafting a compelling narrative for your cause.
  • Articulating the impact of every donation.
  • Using storytelling to inspire action.
  • Creating a powerful mission statement.
  • Communicating with donors before, during, and after the event.

Module 4: Sponsorships and Corporate Partnerships

  • Identifying potential sponsors who align with your mission.
  • Creating compelling sponsorship packages.
  • Delivering on sponsorship promises.
  • Leveraging sponsor networks for promotion.
  • Measuring sponsor ROI and delivering a post-event report.

Module 5: Marketing and Promotion

  • Creating a brand identity for your event.
  • Utilizing social media marketing to raise awareness.
  • Email campaigns and content marketing for donor outreach.
  • Public relations and media outreach.
  • The role of event hashtags and engagement.

Module 6: Donor and Attendee Engagement

  • The importance of a personalized donor journey.
  • Engaging attendees through interactive activities.
  • The role of an emcee or host.
  • Utilizing fundraising technology for silent auctions and donations.
  • The importance of a sincere thank you.

Module 7: Venue Selection and Management

  • Key factors in choosing the right venue.
  • Site visits and what to look for.
  • Negotiating contracts and terms.
  • Understanding seating capacity and flow.
  • Managing venue staff and services.

Module 8: Volunteer Management

  • Recruiting and onboarding event volunteers.
  • Delegating tasks and responsibilities.
  • Motivating and leading a team of volunteers.
  • The importance of clear communication.
  • Acknowledging and rewarding your volunteers.

Module 9: Risk Management and Safety

  • Identifying potential risks and threats.
  • Developing a contingency plan for emergencies.
  • Health, safety, and security protocols.
  • Crisis communication strategies.
  • Managing on-site emergencies.

Module 10: Event Production and Design

  • The importance of lighting and sound.
  • Stage and field design and setup.
  • Seating arrangements and flow.
  • The role of decor and branding.
  • Creating a memorable atmosphere.

Module 11: The Art of the Auction

  • Planning and organizing a silent auction.
  • Sourcing and cataloging auction items.
  • Running a live auction with an auctioneer.
  • Utilizing mobile bidding technology.
  • The etiquette of bidding and winning.

Module 12: Post-Event Activities and Analysis

  • Sending follow-up communications to attendees.
  • Collecting feedback through surveys.
  • Measuring event success against KPIs.
  • Creating a post-event report.
  • Acknowledging donors, sponsors, and volunteers.

Module 13: The Role of Food & Beverage

  • Menu planning and catering options.
  • The etiquette of a gala dinner.
  • Handling dietary restrictions.
  • The importance of a professional F&B staff.
  • Selecting appropriate beverages.

Module 14: Practical Application and Case Studies

  • Analyzing successful and unsuccessful events.
  • Group project: Plan a mock charity event.
  • Role-playing for difficult scenarios.
  • Peer feedback sessions.
  • Presenting your event plan to the class.

Module 15: Career Growth and Networking

  • Building a professional portfolio.
  • Gaining certifications in event management.
  • Networking with industry professionals.
  • Staying updated on industry trends.
  • Personal branding for non-profit professionals.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport Pick Up is provided by the institute. Accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

For More Details call: +254-114-087-180

 

The Cause Champion: A Masterclass In Charity & Fundraising Event Planning in Austria
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