Course Details

Amplifying Your Library's Voice: Social Media & Marketing for Libraries Training Course

INTRODUCTION

"Connect with your community and expand your library's reach with our Social Media & Marketing for Libraries Training Course. Learn to leverage platforms like Twitter, TikTok, and LinkedIn to build engaging content, cultivate vibrant online communities, and promote your library's services. Social Media & Marketing for Libraries Training Course equips librarians with the skills to develop effective social media strategies, create compelling content, and analyze performance metrics. Discover how to transform your library's online presence and become a vital digital resource for your community."

DURATION

10 day

TARGET AUDIENCE

This course is meticulously designed for:

• Library Directors and Managers: To develop and implement social media strategies.
• Marketing and Communications Librarians: To enhance their social media skills.
• Public Services and Outreach Librarians: To engage with the community online.
• Children's and Youth Services Librarians: To create engaging content for younger audiences.
• Any library staff responsible for social media presence and marketing.

COURSE OBJECTIVES

Upon completion of this course, participants will be able to:

• Develop and implement a comprehensive social media strategy for libraries.
• Create engaging and relevant content for platforms like Twitter, TikTok, and LinkedIn.
• Understand the unique features and audiences of each platform.
• Utilize social media analytics to measure and improve performance.
• Build and manage online communities.
• Implement effective social media advertising campaigns.
• Understand the ethical considerations of social media use.
• Develop a consistent brand voice and visual identity.
• Use social media to promote library events and services.
• Understand the importance of social media listening.

COURSE MODULES

Module 1: Foundations of Social Media Marketing for Libraries:

• Overview of social media platforms and their relevance to libraries.
• Developing a social media strategy aligned with library goals.
• Understanding target audiences and content planning.
• Ethical considerations and legal guidelines.

Module 2: Mastering Twitter for Library Engagement:

• Creating effective tweets and threads.
• Utilizing hashtags and trending topics.
• Engaging with followers and building relationships.
• Using Twitter for customer service and information dissemination.

Module 3: Leveraging TikTok for Creative Content:

• Understanding TikTok's unique culture and audience.
• Creating engaging and shareable video content.
• Utilizing trends and challenges for library promotion.
• Building a TikTok community and fostering interaction.

Module 4: Building Professional Connections on LinkedIn:

• Optimizing LinkedIn profiles and pages for libraries.
• Sharing professional content and resources.
• Networking with other professionals and organizations.
• Utilizing LinkedIn for recruitment and partnerships.

Module 5: Content Creation and Storytelling:

• Developing a consistent brand voice and visual identity.
• Creating compelling content that resonates with audiences.
• Utilizing storytelling techniques to engage users.
• Designing graphics and videos for social media.

Module 6: Social Media Analytics and Measurement:

• Understanding key social media metrics and analytics tools.
• Tracking engagement, reach, and audience demographics.
• Analyzing data to improve content performance.
• Creating reports and dashboards for stakeholders.

Module 7: Community Building and Engagement:

• Fostering online discussions and interactions.
• Utilizing social media for community feedback and input.
• Managing online reputation and addressing negative comments.
• Building relationships with influencers and partners.

Module 8: Social Media Advertising and Promotion:

• Developing targeted social media advertising campaigns.
• Utilizing platform-specific advertising features.
• Measuring the effectiveness of advertising campaigns.
• Budgeting and managing social media advertising spend.

Module 9: Social Media Listening and Monitoring:

• Using tools to monitor social media conversations.
• Identifying trends and topics relevant to the library.
• Responding to mentions and comments in a timely manner.
• Understanding the importance of reputation management.

Module 10: Social Media Best Practices and Emerging Trends:

• Staying current with social media trends and platform updates.
• Developing a social media crisis communication plan.
• Implementing accessibility best practices in social media content.
• Exploring emerging social media platforms and technologies.

 CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com