Course Details

Digital Fundraising & Social Media for NGOs Training Course

INTRODUCTION

Unlock the power of digital fundraising and social media for your NGO with our comprehensive training course. Designed for fundraising professionals, marketing managers, and communication specialists within non-profit organizations, this program equips you with the latest strategies and tools to maximize your online impact. Learn to build compelling campaigns, engage your audience, and drive sustainable support through effective digital practices. Our objective is to empower you to navigate the dynamic digital landscape, optimize your online presence, and achieve your fundraising goals efficiently.

This course delivers practical skills and actionable insights through eight focused modules, covering everything from strategic planning to data analysis. You'll gain expertise in leveraging social media platforms, crafting impactful content, and implementing targeted online fundraising techniques. Each module is structured to provide a deep dive into specific aspects of digital fundraising and social media management, ensuring you leave with a robust toolkit to elevate your NGO's online presence and fundraising success.

TARGET AUDIENCE

This course is tailored for a diverse range of professionals within non-governmental organizations, including:

• Fundraising managers and officers
• Communication and marketing specialists
• Program managers and coordinators
• Volunteer coordinators
• Anyone responsible for online outreach and donor engagement

OBJECTIVES

Upon completion of this training, participants will be able to:

• Develop and implement effective digital fundraising strategies.
• Master the use of various social media platforms to engage and expand their audience.
• Create compelling digital content that resonates with donors and supporters.
• Utilize online fundraising tools and techniques to maximize donations.
• Analyze data and measure the success of digital campaigns.
• Build and maintain strong online relationships with donors.
• Optimize website and online presence for increased visibility and impact.
• Understand and adhere to legal and ethical considerations in digital fundraising.

DURATION

5 days

Module 1: Digital Fundraising Strategy & Planning

• Defining clear fundraising goals and KPIs.
• Identifying target audiences and donor personas.
• Developing a comprehensive digital fundraising plan.
• Integrating digital strategies with overall organizational goals.
• Utilizing data for informed decision-making.

Module 2: Social Media for NGOs: Platform Mastery

• Choosing the right social media platforms for your NGO.
• Creating engaging and platform-specific content.
• Building and managing online communities.
• Utilizing social media analytics for performance tracking.
• Implementing effective social media advertising campaigns.

Module 3: Content Creation & Storytelling

• Crafting compelling narratives that resonate with donors.
• Utilizing multimedia content (videos, images, infographics).
• Developing a content calendar for consistent posting.
• Optimizing content for search engines and social media.
• Ensuring brand consistency across all digital platforms.

Module 4: Online Fundraising Campaigns & Tools

• Setting up and managing online donation platforms.
• Creating effective crowdfunding campaigns.
• Utilizing email marketing for donor engagement.
• Implementing peer-to-peer fundraising strategies.
• Leveraging mobile fundraising tools and techniques.

Module 5: Digital Marketing & SEO for NGOs

• Understanding search engine optimization (SEO) principles.
• Implementing keyword research and content optimization.
• Utilizing Google Ads and other online advertising platforms.
• Building and managing an effective NGO website.
• Analyzing website traffic and user behavior.

Module 6: Data Analytics & Performance Measurement

• Utilizing Google Analytics and social media analytics tools.
• Tracking key performance indicators (KPIs) for digital campaigns.
• Generating comprehensive reports and data visualizations.
• Analyzing donor behavior and engagement metrics.
• Using data to optimize fundraising and marketing strategies.

Module 7: Digital Donor Engagement & Retention

• Building and maintaining strong donor relationships online.
• Personalizing donor communications and experiences.
• Implementing effective email marketing strategies for donor retention.
• Utilizing CRM systems for donor management.
• Creating online communities and forums for donor engagement.

Module 8: Legal & Ethical Considerations in Digital Fundraising

• Understanding data privacy and security regulations (GDPR, etc.).
• Ensuring transparency and accountability in online fundraising.
• Complying with advertising and solicitation laws.
• Managing online reputation and addressing negative feedback.
• Implementing ethical guidelines for digital communications.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com