Diversity and Inclusion in Marketing Leadership Training Course:Leading Diverse Teams To Build Inclusive Campaigns

Introduction

In today's globalized and socially conscious marketplace, effective marketing leadership demands not only strategic acumen but also a deep understanding of diversity, equity, and inclusion (DEI). This 5-day training course on Diversity and Inclusion in Marketing Leadership is meticulously designed to equip senior marketing professionals and leaders with the essential frameworks and practical skills to cultivate inclusive marketing teams and build campaigns that genuinely resonate with diverse audiences. Participants will gain deep insights into recognizing and mitigating biases, fostering an equitable workplace, crafting authentic and representative messaging, and leveraging the power of diverse perspectives to drive innovation, enhance brand reputation, and achieve significant business growth in an increasingly varied consumer landscape.

This intensive program is tailored for Chief Marketing Officers (CMOs), Marketing Directors, Brand Managers, Digital Marketing Leaders, Communications Directors, and any senior marketing professional committed to integrating DEI into their leadership and campaign strategies. It will empower attendees with methodologies for conducting inclusive talent acquisition, leading diverse teams, developing culturally competent campaigns, measuring DEI impact, and fostering a culture of belonging and ethical representation. By mastering the art and science of diversity and inclusion in marketing leadership, this course aims to enable participants to build more innovative teams, create more impactful campaigns, and strengthen their brand's relevance and connection with a broad spectrum of consumers.

Duration: 5 Days

Target Audience:

  • Chief Marketing Officers (CMOs) and Marketing Directors
  • Heads of Marketing and Senior Marketing Managers
  • Brand Managers and Brand Strategists
  • Digital Marketing Managers and Leads
  • Public Relations and Corporate Communications Directors
  • Product Marketing Managers
  • Human Resources Business Partners supporting Marketing teams
  • Advertising and Creative Agency Leaders
  • Business Owners and Founders of SMEs
  • Marketing Consultants and DEI Advocates

Objectives: Upon completion of this course, participants will be able to:

  • Articulate the strategic imperative of diversity, inclusion, and equity (DEI) in marketing leadership and campaign development.
  • Understand and mitigate unconscious biases in marketing decision-making and team management.
  • Develop and implement inclusive leadership practices to build diverse, high-performing marketing teams.
  • Design and execute marketing campaigns that are authentic, representative, and resonate with diverse audiences.
  • Measure the impact of DEI initiatives on brand reputation, customer engagement, and business results.

Course Modules:

Module 1: The Strategic Imperative of DEI in Marketing Leadership

  • Defining Diversity, Equity, and Inclusion (DEI) in the context of marketing.
  • The business case for DEI: enhanced creativity, better decision-making, broader market reach, stronger brand loyalty.
  • Understanding the evolving consumer landscape and the demand for inclusive brands.
  • The risks of non-inclusive marketing: brand backlash, alienation of audiences, reputational damage.
  • The role of marketing leaders as champions of DEI.

Module 2: Understanding and Mitigating Unconscious Bias

  • Exploring various forms of unconscious bias (e.g., affinity bias, confirmation bias, stereotype threat).
  • How unconscious biases impact marketing strategy, target audience selection, and creative development.
  • The influence of bias in talent acquisition, team dynamics, and performance evaluations within marketing departments.
  • Practical techniques for recognizing and mitigating personal and team biases.
  • Designing processes that promote equitable outcomes and challenge assumptions.

Module 3: Inclusive Leadership in Marketing Teams

  • Characteristics of an inclusive marketing leader: empathy, humility, courage, cultural competence.
  • Creating a psychologically safe environment where all team members feel valued and heard.
  • Fostering open dialogue and constructive challenge within diverse teams.
  • Empowering diverse voices and perspectives in marketing strategy and execution.
  • Developing fair and equitable talent acquisition, development, and promotion practices in marketing.

Module 4: Building Diverse Marketing Teams

  • Strategies for attracting diverse talent (gender, ethnicity, age, background, neurodiversity) to marketing roles.
  • Inclusive interviewing practices and bias reduction in the hiring process.
  • Onboarding new team members to ensure a sense of belonging and support.
  • Mentoring and sponsorship programs for underrepresented groups in marketing leadership.
  • Creating an equitable and supportive work environment for all employees.

Module 5: Developing Inclusive Marketing Campaigns and Messaging

  • Auditing existing campaigns for inclusivity and representation.
  • Crafting authentic and representative messaging that avoids tokenism and stereotypes.
  • Understanding cultural nuances and sensitivities in different markets.
  • Partnering with diverse creative talent, agencies, and production teams.
  • Co-creation with diverse communities and consumers for genuine representation.

Module 6: Ethical Marketing and Responsible Representation

  • The ethics of representation in advertising and content creation.
  • Avoiding cultural appropriation and ensuring respectful portrayal.
  • Data ethics and privacy in targeting diverse segments.
  • Managing feedback and addressing concerns from diverse communities.
  • Building a brand purpose that genuinely aligns with DEI values.

Module 7: Measuring DEI Impact in Marketing

  • Key performance indicators (KPIs) for diversity within the marketing team.
  • Measuring the impact of inclusive campaigns on brand sentiment, engagement, and sales among diverse audiences.
  • Conducting post-campaign analysis for representation and authenticity.
  • Tracking shifts in brand perception and loyalty among diverse consumer groups.
  • Reporting DEI progress and impact to senior leadership and stakeholders.

Module 8: Championing DEI for Long-Term Marketing Success and Action Plan

  • Integrating DEI into the overarching marketing strategy and organizational culture.
  • Leading change management initiatives for DEI within the marketing department.
  • Building partnerships with internal DEI councils and external organizations.
  • Staying abreast of evolving DEI best practices and consumer expectations.
  • Participants' action plans for implementing DEI initiatives and leading inclusive marketing within their own organizations.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Diversity And Inclusion In Marketing Leadership Training Course:leading Diverse Teams To Build Inclusive Campaigns in Kenya
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