Course Details

Dominate Search Results: SEO & Google Ads Certification Training Course

INTRODUCTION

In the competitive digital landscape, visibility is paramount. This SEO & Google Ads Certification Training Course equips you with the essential skills to drive organic and paid traffic to your website, maximizing your online presence and achieving your business goals. Participants will learn to optimize websites for search engines (SEO) and create effective Google Ads campaigns. This program is designed to empower you to become a certified search marketing expert, driving targeted traffic and increasing conversions.

DURATION

5 days

TARGET AUDIENCE

This course is designed for:

• Marketing professionals and digital marketers.
• Business owners and entrepreneurs.
• SEO specialists and PPC managers.
• Content creators and website administrators.
• Anyone seeking to improve their website's search engine visibility and drive paid traffic.

COURSE OBJECTIVES

Upon completion of this course, participants will be able to:

• Understand the fundamentals of SEO and Google Ads.
• Implement on-page and off-page SEO strategies.
• Conduct keyword research and optimize website content.
• Create and manage effective Google Ads campaigns.
• Utilize Google Ads targeting and bidding strategies.
• Analyze SEO and Google Ads performance using analytics tools.
• Optimize campaigns for maximum ROI.
• Prepare for Google Ads and SEO certification exams.

COURSE MODULES

• SEO Fundamentals and Keyword Research:

• Understanding the basics of search engine optimization (SEO).
• Conducting keyword research and analysis.
• Understanding search intent and user behavior.
• Utilizing keyword research tools.

• On-Page SEO and Technical Optimization:

• Optimizing website content for search engines.
• Implementing technical SEO best practices (site speed, mobile optimization).
• Understanding website architecture and navigation.
• Understanding schema markup.

• Off-Page SEO and Link Building:

• Building high-quality backlinks and improving domain authority.
• Understanding link building strategies and tactics.
• Utilizing social media and content marketing for SEO.
• Understanding local SEO.

• Google Ads Fundamentals and Campaign Setup:

• Understanding the Google Ads platform and its components.
• Setting up Google Ads accounts and campaigns.
• Understanding campaign types and targeting options.
• Understanding ad extensions.

• Google Ads Targeting and Bidding Strategies:

• Utilizing keyword targeting and match types.
• Implementing audience targeting and remarketing.
• Understanding bidding strategies and optimization.
• Understanding how to implement conversion tracking.

• Google Ads Ad Creation and Optimization:

• Creating compelling ad copy and landing pages.
• Optimizing ad performance and click-through rates (CTR).
• Implementing A/B testing for ads and landing pages.
• Understanding quality score.

• SEO and Google Ads Analytics and Reporting:

• Utilizing Google Analytics and Google Search Console for SEO analysis.
• Analyzing Google Ads performance using Google Ads reports.
• Creating dashboards and reports to communicate results.
• Understanding how to implement data driven decisions.

• Certification Preparation and Advanced Strategies:

• Reviewing key concepts and exam objectives for Google Ads and SEO certifications.
• Understanding advanced SEO and Google Ads strategies.
• Exploring emerging trends in search marketing.
• Understanding how to implement automation.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com