Course Details

Drive Results with Data: Digital Marketing Strategy & Analytics Training Course

INTRODUCTION

In the dynamic world of digital marketing, a data-driven strategy is essential for success. This Digital Marketing Strategy & Analytics Training Course equips you with the knowledge and skills to craft effective digital marketing strategies and leverage analytics to measure and optimize performance. Participants will learn to develop comprehensive marketing plans, utilize key analytics tools, and translate data into actionable insights. This program is designed to empower you to maximize your digital marketing ROI and achieve your business objectives.

DURATION

5 days

TARGET AUDIENCE

This course is designed for:

• Marketing managers and specialists.
• Digital marketing professionals.
• Business owners and entrepreneurs.
• Data analysts interested in marketing applications.
• Anyone seeking to improve their digital marketing performance.

COURSE OBJECTIVES

Upon completion of this course, participants will be able to:

• Develop a comprehensive digital marketing strategy aligned with business goals.
• Utilize key analytics tools (e.g., Google Analytics) to track and measure performance.
• Analyze data to identify trends, insights, and areas for improvement.
• Optimize digital marketing campaigns based on data-driven insights. 1  
• Understand and apply key digital marketing metrics and KPIs.
• Create effective reports and dashboards to communicate results.
• Understand the role of data in customer journey mapping.
• Understand how to implement A/B testing.

COURSE MODULES

• Digital Marketing Strategy Fundamentals:
• Understanding the digital marketing landscape.
• Defining target audiences and customer personas.
• Setting clear marketing objectives and KPIs.
• Developing a comprehensive digital marketing plan.
• Digital Marketing Channels and Integration:
• Exploring various digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
• Understanding channel integration and cross-channel marketing.
• Developing content strategies for different channels.
• Understanding the role of paid, owned, and earned media.
• Introduction to Digital Analytics:
• Understanding the importance of data-driven marketing.
• Exploring key analytics tools and platforms.
• Setting up and configuring Google Analytics.
• Understanding the importance of tag management.
• Website Analytics and User Behavior:
• Analyzing website traffic and user behavior.
• Understanding key website metrics (bounce rate, time on site, conversion rates).
• Utilizing website analytics to optimize user experience.
• Understanding how to implement event tracking.
• Campaign Analytics and Performance Measurement:
• Tracking and measuring the performance of digital marketing campaigns.
• Analyzing campaign data to identify areas for improvement.
• Calculating ROI and other key performance metrics.
• Understanding attribution modeling.
• Social Media Analytics and Reporting:
• Analyzing social media engagement and performance.
• Utilizing social media analytics tools and platforms.
• Creating social media reports and dashboards.
• Understanding social listening.
• Data Visualization and Reporting:
• Creating effective data visualizations to communicate insights.
• Building dashboards and reports using data visualization tools.
• Presenting data-driven recommendations to stakeholders.
• Understanding data storytelling.
• Advanced Analytics and Optimization:
• Understanding A/B testing and experimentation.
• Utilizing data to optimize customer journeys.
• Exploring advanced analytics techniques (e.g., predictive analytics).
• Understanding the impact of AI on digital analytics.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com