Course Details

Explode Your Online Presence: Social Media Marketing & Growth Hacking Training Course

INTRODUCTION

In the hyper-connected digital age, social media is the battleground for brand visibility and customer engagement. This Social Media Marketing & Growth Hacking Training Course equips you with the strategies and tactics to build a thriving online community and drive rapid growth. Participants will learn to craft compelling social media campaigns, leverage growth hacking techniques, and analyze data to optimize results. This program empowers you to transform your social media presence from a passive channel to a powerful engine for business growth.

DURATION

5 days

TARGET AUDIENCE

This course is designed for:

• Social media managers and marketers.
• Digital marketing professionals.
• Business owners and entrepreneurs.
• Content creators and influencers.
• Anyone seeking to maximize their social media impact.

COURSE OBJECTIVES

Upon completion of this course, participants will be able to:

• Develop a data-driven social media marketing strategy.
• Create engaging content that resonates with target audiences.
• Implement growth hacking tactics to accelerate social media growth.
• Utilize social media analytics to measure and optimize performance.
• Build and manage thriving online communities.
• Leverage influencer marketing and partnerships.
• Understand the latest social media trends and algorithms.
• Implement effective social media advertising campaigns.

COURSE MODULES

• Social Media Marketing Strategy & Planning:

• Understanding the social media landscape and its evolution.
• Defining target audiences and creating audience personas.
• Setting clear social media goals and KPIs.
• Developing a comprehensive social media marketing plan.

• Content Creation & Engagement Strategies:

• Creating compelling and shareable content for different platforms.
• Utilizing visual storytelling and video marketing.
• Implementing engagement strategies to build community.
• Understanding content calendars and scheduling.

• Growth Hacking Techniques for Social Media:

• Exploring growth hacking principles and methodologies.
• Implementing viral marketing and referral programs.
• Utilizing social media automation tools.
• Understanding how to implement social listening.

• Social Media Analytics & Performance Measurement:

• Understanding key social media metrics and analytics tools.
• Tracking and analyzing campaign performance.
• Utilizing data to optimize content and engagement.
• Understanding how to implement A/B testing.

• Community Building & Management:

• Building and nurturing online communities.
• Implementing community engagement strategies.
• Managing online reputation and crisis communication.
• Understanding how to handle user generated content.

• Influencer Marketing & Partnerships:

• Identifying and collaborating with relevant influencers.
• Developing influencer marketing strategies.
• Measuring the impact of influencer campaigns.
• Understanding how to implement affiliate marketing.

• Social Media Advertising & Paid Strategies:

• Understanding different social media advertising platforms.
• Implementing targeted advertising campaigns.
• Optimizing ad spend and maximizing ROI.
• Understanding how to implement retargeting.

• Emerging Trends & Future of Social Media:

• Exploring the latest social media trends and algorithm updates.
• Understanding the impact of AI and automation on social media.
• Developing strategies for future-proofing social media efforts.
• Understanding the metaverse and its effects on social media.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com