Course Details

Fundraising & Resource Mobilization for NGOs Training Course

INTRODUCTION

Securing sustainable funding is the lifeblood of any Non-Governmental Organization (NGO), enabling them to effectively pursue their missions and create lasting impact. Our comprehensive Fundraising & Resource Mobilization for NGOs Training Course equips participants with the essential strategies and techniques to diversify their funding streams, cultivate strong donor relationships, and build long-term financial stability. From mastering grant writing and engaging individual donors to exploring innovative financing models and leveraging digital platforms, this program provides a practical roadmap for achieving financial sustainability and maximizing your organization's reach.

Designed for individuals involved in fundraising, development, and management within NGOs, this training addresses the critical need for effective resource mobilization in a competitive environment. Participants will gain hands-on experience in developing compelling fundraising campaigns, understanding donor motivations, navigating legal and ethical considerations, and measuring the return on investment of fundraising efforts. By mastering these skills, graduates will be empowered to build robust and resilient funding strategies, ensuring their organizations can continue to serve their beneficiaries and achieve their vital goals for years to come.

DURATION

5 days

TARGET AUDIENCE

• Fundraising Managers and Officers
• Development Directors and Staff
• Executive Directors and CEOs of NGOs
• Program Managers involved in resource acquisition
• Board Members responsible for fundraising oversight
• Communication and Marketing Professionals in NGOs
• Individuals transitioning into NGO fundraising roles

COURSE OBJECTIVES

 Upon completion of this training, participants will be able to:

• Develop a comprehensive fundraising strategy aligned with organizational goals.
• Master various fundraising techniques, including grant writing and individual giving.
• Cultivate and steward strong relationships with diverse donor types.
• Utilize digital platforms and online tools for effective fundraising.
• Understand legal and ethical considerations in fundraising practices.
• Develop compelling communication and marketing materials for fundraising.
• Explore innovative financing models and social enterprise opportunities.
• Measure and evaluate the effectiveness of fundraising efforts.

COURSE MODULES

Module 1: Understanding the Landscape of NGO Fundraising:

• Overview of the non-profit funding environment and trends.
• Identifying different types of donors and their motivations.
• Analyzing your organization's current fundraising capacity.
• Developing a compelling case for support.
• Understanding the ethical principles of fundraising.

Module 2: Developing a Strategic Fundraising Plan:

• Setting fundraising goals and objectives.
• Identifying target audiences and donor segments.
• Selecting appropriate fundraising strategies and tactics.
• Creating a realistic fundraising budget and timeline.
• Integrating fundraising into the overall organizational strategy.

Module 3: Mastering Grant Writing and Institutional Fundraising:

• Identifying potential grant opportunities from foundations and governments.
• Understanding the grant application process and requirements.
• Developing compelling and persuasive grant proposals.
• Building relationships with grant-making institutions.
• Managing grant reporting and accountability.

Module 4: Cultivating Individual Donors and Major Gifts:

• Understanding the psychology of individual giving.
• Developing strategies for donor acquisition and retention.
• Implementing effective donor communication and stewardship plans.
• Identifying and cultivating major gift prospects.
• Organizing fundraising events and campaigns for individual donors.

Module 5: Leveraging Digital Platforms for Fundraising:

• Utilizing social media for fundraising and engagement.
• Developing effective online donation platforms.
• Implementing email marketing campaigns for fundraising.
• Exploring crowdfunding and peer-to-peer fundraising.
• Understanding data privacy and security in online fundraising.

Module 6: Crafting Compelling Communication and Marketing for Fundraising:

• Developing a strong organizational brand and messaging.
• Creating compelling fundraising appeals and materials.
• Utilizing storytelling to connect with donors emotionally.
• Managing media relations and public awareness for fundraising.
• Evaluating the effectiveness of communication efforts.

Module 7: Exploring Innovative Financing Models and Social Enterprise:

• Understanding social enterprise and its potential for NGOs.
• Exploring impact investing and other innovative financing mechanisms.
• Developing earned income strategies for sustainability.
• Navigating the legal and financial aspects of social enterprise.
• Assessing the feasibility of different revenue-generating models.

Module 8: Measuring and Evaluating Fundraising Effectiveness:

• Identifying key performance indicators (KPIs) for fundraising.
• Tracking and analyzing fundraising data.
• Calculating return on investment (ROI) for fundraising activities.
• Evaluating the effectiveness of different fundraising strategies.
• Using data to improve future fundraising efforts and reporting.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

Fundraising & Resource Mobilization for NGOs Training Course

INTRODUCTION

Securing sustainable funding is the lifeblood of any Non-Governmental Organization (NGO), enabling them to effectively pursue their missions and create lasting impact. Our comprehensive Fundraising & Resource Mobilization for NGOs Training Course equips participants with the essential strategies and techniques to diversify their funding streams, cultivate strong donor relationships, and build long-term financial stability. From mastering grant writing and engaging individual donors to exploring innovative financing models and leveraging digital platforms, this program provides a practical roadmap for achieving financial sustainability and maximizing your organization's reach.

Designed for individuals involved in fundraising, development, and management within NGOs, this training addresses the critical need for effective resource mobilization in a competitive environment. Participants will gain hands-on experience in developing compelling fundraising campaigns, understanding donor motivations, navigating legal and ethical considerations, and measuring the return on investment of fundraising efforts. By mastering these skills, graduates will be empowered to build robust and resilient funding strategies, ensuring their organizations can continue to serve their beneficiaries and achieve their vital goals for years to come.

DURATION

5 days

TARGET AUDIENCE

• Fundraising Managers and Officers
• Development Directors and Staff
• Executive Directors and CEOs of NGOs
• Program Managers involved in resource acquisition
• Board Members responsible for fundraising oversight
• Communication and Marketing Professionals in NGOs
• Individuals transitioning into NGO fundraising roles

COURSE OBJECTIVES

 Upon completion of this training, participants will be able to:

• Develop a comprehensive fundraising strategy aligned with organizational goals.
• Master various fundraising techniques, including grant writing and individual giving.
• Cultivate and steward strong relationships with diverse donor types.
• Utilize digital platforms and online tools for effective fundraising.
• Understand legal and ethical considerations in fundraising practices.
• Develop compelling communication and marketing materials for fundraising.
• Explore innovative financing models and social enterprise opportunities.
• Measure and evaluate the effectiveness of fundraising efforts.

COURSE MODULES

Module 1: Understanding the Landscape of NGO Fundraising:

• Overview of the non-profit funding environment and trends.
• Identifying different types of donors and their motivations.
• Analyzing your organization's current fundraising capacity.
• Developing a compelling case for support.
• Understanding the ethical principles of fundraising.

Module 2: Developing a Strategic Fundraising Plan:

• Setting fundraising goals and objectives.
• Identifying target audiences and donor segments.
• Selecting appropriate fundraising strategies and tactics.
• Creating a realistic fundraising budget and timeline.
• Integrating fundraising into the overall organizational strategy.

Module 3: Mastering Grant Writing and Institutional Fundraising:

• Identifying potential grant opportunities from foundations and governments.
• Understanding the grant application process and requirements.
• Developing compelling and persuasive grant proposals.
• Building relationships with grant-making institutions.
• Managing grant reporting and accountability.

Module 4: Cultivating Individual Donors and Major Gifts:

• Understanding the psychology of individual giving.
• Developing strategies for donor acquisition and retention.
• Implementing effective donor communication and stewardship plans.
• Identifying and cultivating major gift prospects.
• Organizing fundraising events and campaigns for individual donors.

Module 5: Leveraging Digital Platforms for Fundraising:

• Utilizing social media for fundraising and engagement.
• Developing effective online donation platforms.
• Implementing email marketing campaigns for fundraising.
• Exploring crowdfunding and peer-to-peer fundraising.
• Understanding data privacy and security in online fundraising.

Module 6: Crafting Compelling Communication and Marketing for Fundraising:

• Developing a strong organizational brand and messaging.
• Creating compelling fundraising appeals and materials.
• Utilizing storytelling to connect with donors emotionally.
• Managing media relations and public awareness for fundraising.
• Evaluating the effectiveness of communication efforts.

Module 7: Exploring Innovative Financing Models and Social Enterprise:

• Understanding social enterprise and its potential for NGOs.
• Exploring impact investing and other innovative financing mechanisms.
• Developing earned income strategies for sustainability.
• Navigating the legal and financial aspects of social enterprise.
• Assessing the feasibility of different revenue-generating models.

Module 8: Measuring and Evaluating Fundraising Effectiveness:

• Identifying key performance indicators (KPIs) for fundraising.
• Tracking and analyzing fundraising data.
• Calculating return on investment (ROI) for fundraising activities.
• Evaluating the effectiveness of different fundraising strategies.
• Using data to improve future fundraising efforts and reporting.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com