Course Details

Master the Art of Influence: Essential Influence and Persuasion Training Course

INTRODUCTION

In today's collaborative and interconnected professional world, the ability to guide others towards desired outcomes is a critical skill for leadership, sales, negotiation, and overall effectiveness. Our comprehensive Influence and Persuasion Training Course is meticulously designed to equip individuals with the essential strategies and ethical techniques to effectively communicate their ideas, build consensus, and inspire action in various professional settings. Mastering key influence tactics, understanding the psychology of persuasion, and developing strong communication and interpersonal skills are paramount for achieving your objectives and building strong working relationships. This intensive influence training will empower you to cultivate your persuasion effectiveness and become a more impactful and influential professional.

This transformative influence and persuasion development program delves into the core principles of guiding others, providing actionable frameworks for understanding human behavior, crafting compelling arguments, and building strong rapport. From understanding the nuances of ethical influence to mastering the art of storytelling for persuasion and developing crucial listening skills to understand others' perspectives, this course offers a holistic approach to honing your ability to influence and persuade ethically. Learn to build trust, communicate with conviction, and inspire positive change through proven influence and persuasion methodologies.

DURATION

5 days

TARGET AUDIENCE

• Leaders and Managers Seeking to Motivate and Guide Teams
• Sales and Marketing Professionals Aiming to Drive Action and Close Deals
• Negotiators Looking to Achieve Favorable Outcomes
• Project Managers Needing to Influence Stakeholders
• Consultants and Advisors Seeking to Guide Clients
• Anyone Looking to Enhance Their Communication and Interpersonal Skills
• Professionals Seeking to Increase Their Impact and Effectiveness

COURSE OBJECTIVES

1. Understand the core principles and ethical considerations of influence and persuasion.
2. Learn various influence tactics and when to apply them effectively.
3. Develop strong communication skills for persuasive messaging.
4. Master techniques for building rapport and trust with others.
5. Understand the psychology of persuasion and decision-making.
6. Learn to craft compelling arguments and address objections effectively.
7. Develop skills in adapting your influence style to different individuals and situations.
8. Learn to measure the effectiveness of your influence and persuasion efforts.

COURSE CONTENT

Module 1: Foundations of Ethical Influence and Persuasion

• Defining influence and persuasion and their importance in professional life.
• Exploring the ethical boundaries of influence and persuasion.
• Understanding the principles of reciprocity, scarcity, authority, consistency, liking, and consensus.
• Identifying different influence styles and their effectiveness.
• Assessing your current influence and persuasion skills and tendencies.

Module 2: Mastering Powerful Communication for Influence

• Developing clear, concise, and compelling communication.
• Utilizing effective storytelling to engage and persuade.
• Mastering the art of framing your message for maximum impact.
• Using powerful language and persuasive vocabulary.
• Adapting your communication style to your audience.

Module 3: Building Rapport and Trust for Greater Influence

• Understanding the importance of building connection and trust.
• Developing active listening skills to understand others' perspectives.
• Finding common ground and establishing rapport quickly.
• Demonstrating empathy and showing genuine interest.
• Building credibility and trustworthiness through your actions and words.

Module 4: Understanding the Psychology of Persuasion

• Exploring cognitive biases and their impact on decision-making.
• Understanding motivational drivers and psychological triggers.
• Learning about different personality types and their influence preferences.
• Utilizing emotional appeals ethically and effectively.
• Understanding the power of social proof and authority.

Module 5: Crafting Compelling Arguments and Addressing Objections

• Developing logical and well-supported arguments.
• Anticipating and understanding potential objections.
• Learning effective techniques for addressing objections respectfully.
• Utilizing evidence, data, and testimonials persuasively.
• Reframing objections as opportunities for further discussion.

Module 6: Applying Influence Tactics Effectively

• Learning various influence tactics such as reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.
• Understanding when and how to apply different tactics ethically.
• Combining multiple tactics for greater impact.
• Recognizing and navigating influence attempts from others.
• Adapting your approach based on the individual and situation.

Module 7: Adapting Your Influence Style and Approach

• Understanding different personality types and communication styles.
• Tailoring your influence approach to individual preferences.
• Recognizing cultural differences in influence and persuasion.
• Adapting your style to different organizational contexts.
• Maintaining authenticity while adapting your influence techniques.

Module 8: Measuring and Refining Your Influence Effectiveness

• Identifying key metrics for evaluating the success of your influence efforts.
• Seeking feedback on your influence style and impact.
• Reflecting on your influence attempts and identifying areas for improvement.
• Continuously learning and refining your influence and persuasion skills.
• Developing a personal action plan for ongoing development.

• CERTIFICATION
• Upon successful completion of this training, participants will be issued with a Macskills Training and Development Institute Certificate
• TRAINING VENUE
• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.
• AIRPORT PICK UP AND ACCOMMODATION
• Airport pick up and accommodation is arranged upon request
• TERMS OF PAYMENT
• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com