Course Details

Training Course on Mastering Sales & Marketing in the Age of Social Media

INTRODUCTION

In today’s digital era, social media has revolutionized the way businesses interact with customers and market their products or services. The shift from traditional marketing methods to a more dynamic, interactive, and data-driven social media approach has opened new opportunities for organizations to increase sales, build brand awareness, and foster customer loyalty.

This course on Mastering Sales & Marketing in the Age of Social Media is designed to equip professionals with the knowledge, tools, and strategies necessary to thrive in the fast-evolving digital landscape. Participants will learn how to leverage social media platforms to enhance their marketing efforts, engage with their target audience, and drive sales. The course will cover content creation, digital advertising, influencer marketing, data analytics, and more, all tailored for maximum impact in the digital world.

DURATION

5 days

COURSE OBJECTIVES

By the end of this course, participants will be able to:

1. Understand the impact of social media on modern sales and marketing practices.
2. Develop a strategic social media marketing plan aligned with business goals.
3. Utilize various social media platforms effectively for brand building and lead generation.
4. Craft engaging, shareable content that resonates with the target audience.
5. Implement paid advertising campaigns on social media to boost visibility and sales.
6. Leverage influencer marketing and partnerships to expand reach.
7. Analyze social media data and metrics to measure campaign success and ROI.
8. Adapt sales techniques to suit social media interactions and customer engagement.
9. Stay updated with the latest trends, tools, and techniques in social media marketing.
10. Build strong customer relationships and loyalty through effective social media engagement.

 COURSE CONTENT

Module 1: Introduction to Social Media Marketing:

• The evolution of sales and marketing in the digital age
• Understanding the role of social media in business growth
• Overview of major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.)

Module 1: Developing a Social Media Marketing Strategy:

• Identifying business goals and target audiences
• Building a social media strategy that aligns with sales objectives
• Creating a content calendar and campaign roadmap

Module 2: Content Marketing and Storytelling:

• Crafting compelling stories that resonate with your audience
• Types of content: text, images, video, and live streaming
• Best practices for engaging posts, blogs, and visual content

Module 3: Paid Social Media Advertising:

• Introduction to paid advertising on social platforms
• Setting up and managing Facebook, Instagram, and LinkedIn ads
• Budgeting, targeting, and optimizing paid ad campaigns

Module 4: Influencer Marketing and Partnerships:

• Identifying and collaborating with influencers for brand promotion
• Building authentic partnerships with influencers and micro-influencers
• Measuring the impact of influencer marketing campaigns

Module 5: Social Selling Techniques:

• Adapting sales strategies for social media platforms
• Building rapport with prospects through personalized engagement
• Using social media to nurture leads and close deals

Module 6: Customer Engagement and Relationship Building:

• Engaging with your audience through comments, messages, and interactions
• Best practices for community management and customer support
• Building trust and loyalty through consistent social media communication

Module 7: Data Analytics and Performance Measurement:

• Tools and techniques for tracking social media metrics (Google Analytics, platform insights)
• Understanding key performance indicators (KPIs) for social media success
• Adjusting strategies based on data analysis and campaign performance

Module 8: Trends in Social Media Marketing:

• The latest trends in social media (short-form video, AR/VR, social commerce)
• How to adapt to algorithm changes and platform updates
• Preparing for the future of sales and marketing in the digital world

 CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com