Course Details

Training on Market Research and Linkages

INTRODUCTION

Market Research and Linkages are foundational components for any business that seeks to understand its market environment, improve customer satisfaction, and optimize supply chain efficiency. This course is designed to equip participants with practical tools and techniques to conduct thorough market research, analyze customer needs, identify opportunities, and establish critical linkages within the market.

Market research and linkages play a crucial role in helping businesses and organizations make informed decisions. Understanding the market environment, identifying customer needs, and analyzing competition are essential to creating effective business strategies. This training on market research and linkages will provide an introduction to these concepts, enabling participants to comprehend how they drive business growth and sustainability.

This training will provide participants with a solid understanding of market dynamics, consumer behavior, competitive analysis, and the role of linkages in enhancing market access and business profitability. It combines theoretical knowledge with practical applications to help participants apply these concepts in real-world scenarios.

DURATION

5 days

TARGET AUDIENCE

• Entrepreneurs and business owners
• Marketing and sales professionals
• Supply chain managers
• Business development officers
• Researchers and analysts
• Small and medium enterprises (SMEs)

COURSE OBJECTIVES

By the end of this course, participants will be able to:

1. Understand the Importance of Market Research: Learn the fundamental concepts and importance of market research in decision-making processes.
2. Identify Types of Market Research: Differentiate between primary and secondary research and select appropriate research methods based on business needs.
3. Develop Effective Research Strategies: Formulate and implement market research strategies tailored to specific business contexts.
4. Analyze Market Data: Learn techniques to gather, analyze, and interpret market data, using both qualitative and quantitative methods.
5. Understand Market Linkages: Gain insights into vertical and horizontal linkages within the supply chain and how they impact business efficiency.
6. Establish and Strengthen Market Linkages: Learn how to develop strong linkages between suppliers, buyers, and consumers to improve access to markets and increase profitability.
7. Apply Knowledge in Real-World Scenarios: Use case studies and practical exercises to apply the concepts of market research and linkages to real-world business challenges.

 COURSE CONTENT

Module 1: Introduction to Market Research and Its Importance

• Overview of market research
• Importance of understanding the market landscape
• Role of market research in business decision-making
• Introduction to customer segmentation and competitive analysis

Module 2: Types of Market Research

• Primary research: Surveys, interviews, focus groups
• Secondary research: Analyzing existing data, reports, and studies
• Tools and technologies used in market research
• Pros and cons of primary and secondary research

Module 3: Designing Market Research Strategies

• Setting clear objectives for market research
• Selecting the right research methods
• Developing questionnaires, surveys, and interview guides
• Sampling methods and data collection techniques

Module 4: Data Analysis and Interpretation

• Introduction to qualitative and quantitative data analysis
• Tools and software for data analysis (e.g., SPSS, Excel, Google Analytics)
• Analyzing market trends, customer behavior, and competition
• Making data-driven business decisions

Module 5: Market Linkages and Their Role in Business

• Defining market linkages: Vertical and horizontal linkages
• The role of linkages in enhancing supply chain efficiency
• Case studies on successful market linkage development
• Overcoming challenges in building market linkages

Module 6: Building and Strengthening Market Linkages

• Strategies for developing market linkages (B2B, B2C)
• Networking and relationship-building in market linkages
• Enhancing producer-consumer relationships through partnerships
• Establishing distribution networks and logistics for improved market access

Module 7: Practical Application and Case Studies

• Hands-on exercises: Conducting market research
• Analyzing real-world business scenarios using research data
• Group activities: Creating market linkage strategies
• Presentations of findings and solutions to business challenges

Module 8: Conclusion and Way Forward

• Recap of key learning points
• Next steps for applying market research and linkage development
• Building a roadmap for continuous market assessment and linkage improvement

 CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com