Course Details

Training on protocol Etiquette and event management

INTRODUCTION

Protocol, etiquette, and event management are essential skills for professionals involved in organizing official and corporate events, ensuring they run smoothly and successfully. This 10-day comprehensive training course focuses on providing participants with the knowledge, tools, and strategies needed to manage high-level events, navigate protocol and etiquette, and coordinate logistics with precision. Whether handling international delegations, diplomatic ceremonies, corporate conferences, or formal government events, this course prepares participants to create seamless experiences, demonstrate cultural sensitivity, and follow proper decorum.

DURATION

10 days

COURSE OBJECTIVES

By the end of this 10-day training, participants will:

1. Understand the principles and significance of protocol and etiquette in various settings.
2. Gain proficiency in managing high-level and formal events with attention to detail.
3. Learn best practices for handling VIPs, dignitaries, and international delegations.
4. Master the skills to plan and coordinate logistics for large-scale and official events.
5. Understand cultural differences and practices that affect protocol and etiquette.
6. Develop strong communication, interpersonal, and negotiation skills for managing stakeholders and event participants.
7. Learn techniques to handle unexpected situations and crises during events.
8. Build knowledge of event design, venue selection, and the management of event technology and audio-visuals.
9. Gain insights into managing media, public relations, and protocol during formal events.
10. Be equipped with project management tools and methods for successful event execution.

COURSE OUTLINE

Module  1: Introduction to Protocol and Etiquette

• Understanding Protocol:
• Definition of protocol and its importance in diplomacy, government, and corporate events.
• Distinguishing between protocol, etiquette, and decorum.
• Etiquette in Professional Settings:
• Basic principles of etiquette in business, diplomatic, and formal settings.
• The role of etiquette in establishing respect, professionalism, and smooth interactions.
• Overview of Cultural Sensitivity:
• How cultural norms impact protocol and etiquette.
• Addressing cross-cultural challenges in formal and informal events.

Module 2: Types of Events and Protocols

• Official and Diplomatic Events:
• Types of formal events: State visits, diplomatic dinners, official receptions, and ceremonies.
• Specific protocols for handling high-level diplomatic and governmental guests.
• Corporate and Business Events:
• Managing protocols at corporate events: Conferences, product launches, and business meetings.
• Hierarchical considerations and formal greetings in corporate settings.
• Cultural and Religious Events:
• Protocols for cultural and religious events.
• Respecting customs, traditions, and religious practices in diverse settings.

Module 3: VIP Management and Handling Dignitaries

• Understanding VIP Protocol:
• Definition of VIPs and their categories (government officials, royalty, corporate leaders, etc.).
• Protocols for receiving and managing VIPs during formal events.
• Escorting and Introducing VIPs:
• Protocols for introductions, addressing dignitaries, and proper forms of address.
• Escorting VIPs: Roles and responsibilities of the protocol team.
• Security Considerations for VIPs:
• Collaboration with security teams and managing secure logistics for high-profile guests.
• Ensuring seamless security while maintaining protocol and discretion.

Module 4: Planning and Coordination of Events

• Event Planning Fundamentals:
• Step-by-step process for planning a successful event: Concept, design, and goal setting.
• Timeline management: Creating an event schedule and checklist.
• Venue Selection and Preparation:
• Key considerations for selecting the right venue for different types of events.
• Managing venue logistics: Seating arrangements, stage setup, and decorations.
• Creating Event Agendas and Schedules:
• Structuring a clear and effective event agenda.
• Managing time efficiently to ensure events run smoothly.

Module 5: Event Logistics and Coordination

• Managing Event Logistics:
• Coordination of transportation, accommodation, and catering services.
• Best practices for travel logistics for international delegations and VIPs.
• Guest Management and Invitations:
• Crafting formal invitations and managing RSVPs.
• Handling guest lists, seating arrangements, and protocol order of precedence.
• Audio-Visuals and Technology:
• Technical requirements for successful events: Sound systems, lighting, and multimedia.
• Managing virtual and hybrid events with technology.

Module 6: Communication, Interpersonal Skills, and Conflict Resolution

• Effective Communication and Diplomacy:
• Key communication strategies for handling sensitive situations.
• Verbal and non-verbal communication skills in formal settings.
• Interpersonal Skills and Building Relationships:
• The role of interpersonal skills in managing relationships with stakeholders and guests.
• Networking strategies for event managers and protocol officers.
• Crisis and Conflict Management:
• Strategies for handling unexpected situations and conflicts during events.
• Dealing with delays, miscommunication, and unplanned changes in protocol.

Module 7: Cross-Cultural Protocol and Etiquette

• Cultural Etiquette and Protocol Variations:
• Understanding cultural differences in greetings, gestures, and dress codes.
• Avoiding cultural faux pas in diplomatic and international events.
• Interacting with Diverse Stakeholders:
• Managing events with participants from different cultures and regions.
• Adapting protocol and etiquette based on the cultural backgrounds of guests.
• Language Considerations and Interpreters:
• Best practices for using interpreters during international events.
• Ensuring smooth communication when working with multilingual participants.

Module 8: Media Relations, Public Relations, and Event Promotion

• Managing Media at Events:
• Developing a media plan for events: Media coverage, interviews, and press releases.
• Working with media outlets and journalists during high-profile events.
• Public Relations and Event Branding:
• Promoting the event while maintaining the formal tone required by protocol.
• Crafting a public relations strategy that aligns with the event’s goals.
• Managing Social Media During Events:
• Strategies for leveraging social media in real-time event updates.
• Handling negative press or social media backlash during formal events.

Module 9: Event Design, Catering, and Hospitality Management

• Designing Event Experiences:
• Creating a visually and experientially appealing event environment.
• Incorporating themes and branding into the event design.
• Catering and Menu Planning:
• Choosing appropriate menus for formal, diplomatic, or cultural events.
• Ensuring dietary restrictions, preferences, and cultural norms are respected.
• Hospitality and Guest Services:
• Managing hospitality services for VIPs and guests, from arrival to departure.
• Coordinating services for international delegations: Lodging, welcome gifts, and amenities.

Module 10: Post-Event Evaluation and Reporting

• Post-Event Evaluation:
• Conducting a thorough evaluation of the event: Feedback collection, debriefing, and analysis.
• Creating post-event reports: What to include and how to present results.
• Lessons Learned and Continuous Improvement:
• Identifying lessons learned to improve future event management.
• Using evaluations to refine protocol practices and event coordination.
• Action Plan and Final Workshop:
• Participants create a personalized action plan for applying the knowledge gained.
• Group presentations on mock event plans and receiving peer feedback.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com