The Connected Experience: A Masterclass in Hybrid & Virtual Event Planning

Introduction

The future of events is here, and it’s a dynamic blend of in-person connection and digital innovation. This intensive training course is designed to empower event professionals, marketers, and community builders with the strategic skills to plan, manage, and execute flawless hybrid and virtual events that captivate a global audience. We will guide you through the new landscape of event technology, digital engagement, and audience communication, ensuring you can deliver a seamless and impactful experience, whether attendees are in the room or on the screen. By mastering the art of hybrid and virtual event planning, you will unlock new opportunities for reach, inclusion, and engagement, transforming your events into powerful, borderless platforms.

Duration

10 Days

Target Audience

This course is ideal for professionals who are transitioning to or specializing in hybrid and virtual event planning, including:

  • Event planners and managers
  • Digital marketers and social media managers
  • Corporate meeting and conference planners
  • Association and non-profit staff
  • Community and education managers

Course Objectives

Upon completion of this course, participants will be able to:

  • Develop a comprehensive event plan for both virtual and hybrid formats.
  • Select the right event technology and platforms for their needs.
  • Create engaging and interactive content for a digital audience.
  • Manage the unique logistical challenges of hybrid events.
  • Design a strategic marketing and promotion plan for virtual events.
  • Utilize digital tools for registration, networking, and analytics.
  • Handle on-site and virtual production for a seamless experience.
  • Mitigate technical risks and troubleshoot common issues.
  • Evaluate the success of an event using virtual-specific metrics.
  • Build a professional network within the virtual events industry.

Course Modules

Module 1: The Foundations of Virtual & Hybrid Events

  • Defining virtual and hybrid events.
  • Understanding the pros and cons of each format.
  • The psychology of the digital attendee.
  • The role of technology in event design.
  • Setting clear goals for a hybrid or virtual event.

Module 2: Strategic Planning for Digital Formats

  • Creating a detailed event brief for a digital event.
  • The importance of a project timeline.
  • Developing a realistic budget for technology and production.
  • Building a remote-friendly event team.
  • Gaining leadership buy-in for a new format.

Module 3: Event Technology and Platforms

  • A deep dive into virtual event platforms.
  • Understanding features for networking, sessions, and exhibits.
  • The pros and cons of different platforms (e.g., Zoom, Hopin, Bizzabo).
  • Integrating registration software and other tools.
  • The role of live-streaming and on-demand content.

Module 4: Engaging Content for a Digital Audience

  • The importance of concise and interactive content.
  • Designing sessions for a shorter attention span.
  • Utilizing polling, Q&A, and live chats.
  • The art of the virtual workshop.
  • Repurposing content for post-event marketing.

Module 5: Marketing and Promotion

  • Building a high-converting event landing page.
  • Utilizing email marketing for promotion and communication.
  • The power of social media for event reach.
  • Running targeted online ads to a virtual audience.
  • The role of influencers and partners in promotion.

Module 6: Sponsorships and Partnerships

  • The changing landscape of virtual sponsorships.
  • Creating compelling digital sponsorship packages.
  • Delivering value through virtual booths and branding.
  • The importance of lead generation for sponsors.
  • Measuring sponsor ROI in a digital environment.

Module 7: On-Site Logistics for Hybrid Events

  • Managing the dual audience experience.
  • The importance of a clear floor plan.
  • Technology for in-person attendees.
  • Live-streaming best practices from a physical location.
  • Staffing and on-site support for a hybrid event.

Module 8: Virtual Production and A/V

  • The basics of a virtual studio setup.
  • Lighting, sound, and camera recommendations.
  • Managing presenters and speakers remotely.
  • The role of a technical producer or event host.
  • Handling live show flow and a run-of-show document.

Module 9: Risk Management and Troubleshooting

  • Identifying potential technical glitches and failures.
  • Developing a contingency plan for a live event.
  • The importance of a dry run and technical check.
  • Managing bandwidth and internet stability.
  • Communicating with attendees during an outage.

Module 10: Attendee Experience and Networking

  • The importance of a seamless user experience.
  • Designing a virtual networking strategy.
  • Utilizing breakout rooms and private chats.
  • Facilitating meaningful connections.
  • The role of event ambassadors and moderators.

Module 11: Data and Analytics

  • Key metrics for virtual events (e.g., attendance, engagement).
  • Tracking attendee behavior and interests.
  • The importance of post-event surveys.
  • Using data to optimize future events.
  • Creating a post-event report for leadership.

Module 12: Monetizing Virtual and Hybrid Events

  • Pricing strategies for virtual tickets.
  • The value of tiered access and premium content.
  • Strategies for fundraising and donations.
  • Selling merchandise and digital products.
  • The future of event monetization.

Module 13: The Role of Social Media

  • Utilizing social media for pre-event communication.
  • Creating a live social media strategy.
  • Encouraging user-generated content (UGC).
  • The role of event hashtags and live engagement.
  • Post-event social media content.

Module 14: Practical Application and Case Studies

  • Analyzing successful hybrid and virtual events.
  • Group project: Plan a mock virtual conference.
  • Role-playing for difficult technical scenarios.
  • Peer feedback sessions.
  • Presenting your event plan to the class.

Module 15: Career Growth and Networking

  • Building a professional portfolio.
  • Gaining certifications in event management.
  • Networking with industry professionals.
  • Staying updated on industry trends.
  • Personal branding for event professionals.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport Pick Up is provided by the institute. Accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

For More Details call: +254-114-087-180

 

 

The Connected Experience: A Masterclass In Hybrid & Virtual Event Planning in Denmark
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