Coaching and Mentoring for Marketing Leaders Training Course: Developing High-Potential Talent and Succession Plans

Introduction

In today's fast-evolving marketing landscape, the ability to cultivate and empower future leaders is not just a strategic advantage, but a necessity for sustained organizational growth and innovation. This 5-day training course on Coaching and Mentoring for Marketing Leaders is meticulously designed to equip senior marketing professionals and managers with the essential skills and frameworks to effectively develop high-potential talent and build robust succession plans within their teams and departments. Participants will gain deep insights into the distinct yet complementary roles of coaching and mentoring, learning how to foster growth mindsets, unlock individual potential, and strategically prepare the next generation of marketing leaders to meet future business challenges.

This intensive program is tailored for Chief Marketing Officers (CMOs), Marketing Directors, Brand Leaders, Digital Marketing Managers, and any senior marketing professional responsible for team development and talent pipeline management. It will empower attendees with methodologies for conducting effective coaching conversations, establishing impactful mentoring relationships, identifying and nurturing high-potential employees, and integrating talent development with broader succession planning initiatives. By mastering the art and science of coaching and mentoring, this course aims to enable participants to build resilient, adaptable, and high-performing marketing teams that ensure long-term leadership continuity and drive organizational excellence.

Duration: 5 Days

Target Audience:

  • Chief Marketing Officers (CMOs) and Marketing Directors
  • Heads of Marketing and Senior Marketing Managers
  • Brand Leaders and Product Marketing Directors
  • Digital Marketing Managers and Leads
  • Human Resources Business Partners supporting Marketing teams
  • Senior Marketing Professionals aspiring to leadership roles
  • Anyone responsible for talent development and team growth in a marketing context
  • Marketing Consultants and Agency Leaders who advise clients on talent strategies

Objectives: Upon completion of this course, participants will be able to:

  • Differentiate between coaching and mentoring and apply each effectively in various situations.
  • Develop advanced coaching skills to unlock the potential of individuals and teams.
  • Establish and manage successful mentoring relationships to guide career growth.
  • Identify high-potential talent within marketing teams and create targeted development plans.
  • Integrate coaching and mentoring into a comprehensive succession planning strategy for marketing leadership.

Course Modules:

Module 1: The Strategic Imperative of Coaching & Mentoring in Marketing

  • The evolving role of marketing leaders as developers of talent.
  • Why coaching and mentoring are critical for marketing team performance and innovation.
  • Understanding the talent crisis in marketing and the need for internal development.
  • The link between effective coaching/mentoring and employee engagement, retention, and succession.
  • Building a culture of continuous learning and growth within marketing.

Module 2: Foundations of Effective Coaching

  • Defining coaching: principles, ethics, and the coach's mindset.
  • The GROW model and other fundamental coaching frameworks.
  • Mastering active listening and powerful questioning techniques.
  • Providing constructive feedback that fosters development, not defensiveness.
  • Coaching for performance improvement and behavioral change.

Module 3: Advanced Coaching Skills for Marketing Leaders

  • Coaching for resilience and adaptability in a fast-paced marketing environment.
  • Coaching for creativity and innovative problem-solving.
  • Coaching through career transitions and professional challenges.
  • Group coaching and team coaching methodologies.
  • Practical coaching simulations and peer feedback.

Module 4: Establishing and Nurturing Mentoring Relationships

  • Defining mentoring: its purpose, benefits, and distinct differences from coaching.
  • Roles and responsibilities of mentors and mentees.
  • Strategies for establishing successful mentoring relationships (formal vs. informal).
  • Developing a structured mentoring program within a marketing department.
  • Overcoming common challenges in mentoring relationships.

Module 5: Identifying and Developing High-Potential Marketing Talent

  • Criteria for identifying high-potential (HiPo) employees in marketing roles.
  • Tools and processes for talent assessment and calibration.
  • Creating individualized development plans (IDPs) for HiPos.
  • Leveraging stretch assignments, project work, and cross-functional experiences.
  • The role of senior leaders in sponsoring and championing HiPo development.

Module 6: Integrating Coaching & Mentoring with Performance Management

  • Aligning coaching and mentoring activities with performance reviews and goal setting.
  • Using feedback from performance management to inform development plans.
  • Providing ongoing coaching support for performance improvement and skill enhancement.
  • Recognizing and rewarding growth and development efforts.
  • Documenting coaching and mentoring progress for succession planning.

Module 7: Succession Planning for Marketing Leadership

  • The importance of a robust succession plan for critical marketing roles.
  • Mapping key roles and identifying potential successors.
  • Assessing readiness and closing skill gaps for future leaders.
  • Creating a talent pipeline that ensures continuity and reduces risk.
  • Strategic talent reviews and calibration sessions for succession planning.

Module 8: Building a Culture of Talent Development and Personal Action Plan

  • Leading by example: being a coach and mentor yourself.
  • Fostering a culture where all leaders embrace talent development.
  • Implementing programs and initiatives that support continuous learning.
  • Measuring the impact of coaching and mentoring on talent retention and leadership readiness.
  • Participants' personal action plans for implementing coaching, mentoring, and succession planning within their marketing organizations.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Coaching And Mentoring For Marketing Leaders Training Course: developing High-potential Talent And Succession Plans in Equatorial Guinea
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