Communication Etiquette in Global Business Training Course

Introduction

Effective communication etiquette has become one of the most sought-after skills for professionals in today’s global business environment. Miscommunication or a lack of awareness of cultural sensitivities can lead to missed opportunities, strained partnerships, and reputational damage. This unique training course equips participants with the skills to master business communication, enhance their professional image, and build long-lasting relationships across borders.

The program is designed with practical insights and strategies that enable professionals to navigate multicultural environments with confidence. From email etiquette to intercultural communication techniques and digital diplomacy, participants will learn how to adapt their communication style, strengthen their business networks, and achieve organizational goals with global standards of professionalism.

Duration: 10 Days

Target Audience:

  • Business executives and managers
  • Diplomats and government officials
  • Corporate communication officers
  • Administrative professionals
  • Entrepreneurs and business owners
  • Event and protocol officers
  • International business consultants
  • Customer relations and marketing professionals

Course Objectives:

  • Develop mastery of professional communication etiquette
  • Enhance cross-cultural communication competence
  • Improve verbal, non-verbal, and digital communication skills
  • Strengthen interpersonal and networking abilities
  • Apply diplomatic etiquette in business and official engagements
  • Understand protocol in global business communication
  • Improve customer service through etiquette skills
  • Manage conflict with tact and diplomacy
  • Enhance credibility and professionalism in all communication
  • Apply business etiquette to virtual and hybrid environments

Course Content

Module 1: Foundations of Global Communication Etiquette

  • Definition and importance of communication etiquette
  • The role of etiquette in global business success
  • Key principles of professional communication
  • First impressions and professional presence
  • Common mistakes in business etiquette

Module 2: Professional Business Communication Skills

  • Essentials of verbal and non-verbal communication
  • Active listening for effective conversations
  • Art of questioning and responding politely
  • Tone, language, and clarity in messages
  • Handling misunderstandings professionally

Module 3: Cross-Cultural Communication

  • Understanding cultural differences in communication
  • High-context vs. low-context cultures
  • Adapting styles to international partners
  • Respecting cultural traditions and values
  • Avoiding cultural barriers and conflicts

Module 4: Corporate Etiquette and Professionalism

  • Professional dress codes and grooming standards
  • Polite introductions and business card etiquette
  • Building rapport with executives and stakeholders
  • Etiquette in office settings and meetings
  • The art of small talk in business

Module 5: Business Writing Etiquette

  • Structuring professional business letters and emails
  • Common errors to avoid in written communication
  • Polite phrasing and professional tone
  • Effective subject lines and greetings
  • Proofreading and editing for clarity

Module 6: Telephone and Virtual Meeting Etiquette

  • Professional phone conversation techniques
  • Handling conference calls effectively
  • Etiquette in video conferences and webinars
  • Managing interruptions and background distractions
  • Building rapport virtually

Module 7: Dining and Table Manners in Business

  • Global dining etiquette and customs
  • Hosting clients in business meals
  • Proper use of cutlery and table settings
  • Conversation during meals
  • Tipping practices in different countries

Module 8: Networking and Relationship Building

  • Creating a positive personal brand
  • Strategic networking skills
  • Exchanging contact details professionally
  • Following up after meetings and events
  • Building trust and credibility

Module 9: Negotiation and Diplomacy Skills

  • The role of etiquette in negotiations
  • Persuasion and influence with respect
  • Tactful handling of objections
  • Maintaining professionalism under pressure
  • Creating win-win outcomes

Module 10: Customer Service Etiquette

  • Professional greetings and first impressions
  • Active listening with clients
  • Managing complaints with courtesy
  • Personalizing client interactions
  • Exceeding expectations in service delivery

Module 11: Etiquette in Team Collaboration

  • Respectful communication in teams
  • Sharing ideas and feedback professionally
  • Recognizing contributions of team members
  • Conflict resolution within teams
  • Building harmony in multicultural teams

Module 12: Media and Public Relations Etiquette

  • Interacting with journalists and media houses
  • Crafting professional press statements
  • Handling difficult questions politely
  • Representing organizations with dignity
  • Media protocol during interviews

Module 13: Digital & Social Media Etiquette

  • Maintaining professionalism online
  • Email, chat, and instant messaging etiquette
  • Managing LinkedIn, Twitter, and professional profiles
  • Avoiding digital miscommunication
  • Online reputation management

Module 14: Crisis Communication and Reputation Management

  • Communicating during organizational crises
  • Managing sensitive issues with diplomacy
  • Apology strategies and corrective messages
  • Protecting organizational image
  • Leadership communication during crises

Module 15: Practical Case Studies and Role-Plays

  • Real-life scenarios of etiquette breaches
  • Cross-cultural communication case studies
  • Role-plays on business dining and meetings
  • Simulations of online communication challenges
  • Group exercises for etiquette mastery

 

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport Pick Up is provided by the institute. Accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

For More Details call: +254-114-087-180

 

 

 

Communication Etiquette In Global Business Training Course in Croatia
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