Marketing Transformation & Change Leadership Training Course: Leading Digital And Cultural Transformation Within Marketing Departments

Introduction

In today's rapidly evolving business landscape, marketing departments are at the forefront of digital disruption, facing an imperative to transform not just their tools and tactics, but their very culture and operating model. This 5-day training course on Marketing Transformation & Change Leadership is meticulously designed to equip senior marketing professionals and business leaders with the strategic foresight and practical skills to successfully navigate and lead profound digital and cultural shifts within their organizations. Participants will gain deep insights into diagnosing transformation needs, championing new technologies, fostering a growth mindset, and building adaptable teams capable of thriving amidst continuous change, ultimately positioning marketing as a key driver of future-proof growth.

This intensive program is tailored for Chief Marketing Officers (CMOs), Marketing Directors, Digital Transformation Leads, Marketing Operations Managers, and any senior executive responsible for orchestrating significant change within marketing functions. It will empower attendees with methodologies for assessing organizational readiness, developing comprehensive change roadmaps, managing stakeholder resistance, fostering a data-driven and agile culture, and building the capabilities necessary for sustainable digital excellence. By mastering the art and science of marketing transformation and change leadership, this course aims to enable participants to unlock new levels of efficiency, innovation, and customer engagement, ensuring their marketing departments are at the cutting edge of industry evolution.

Duration: 5 Days

Target Audience:

  • Chief Marketing Officers (CMOs) and Marketing Directors
  • Heads of Digital Transformation (Marketing)
  • Marketing Operations Directors and Managers
  • Senior Marketing Managers leading change initiatives
  • Brand Managers and Product Marketing Directors involved in strategy shifts
  • IT Directors with significant marketing technology oversight
  • Business Unit Leaders looking to integrate marketing transformation
  • Human Resources Business Partners supporting marketing departments
  • Marketing Consultants and Change Management Practitioners
  • Anyone responsible for driving significant digital or cultural change within a marketing function.

Objectives: Upon completion of this course, participants will be able to:

  • Articulate the strategic imperative and key drivers of marketing transformation (digital and cultural).
  • Develop a comprehensive roadmap for leading significant change within a marketing department.
  • Master effective change management methodologies to overcome resistance and build buy-in.
  • Foster a culture of agility, innovation, and continuous learning within the marketing team.
  • Measure the impact of transformation initiatives on marketing performance and organizational growth.

Course Modules:

Module 1: Understanding the Imperative for Marketing Transformation

  • Defining marketing transformation: beyond technology to culture, processes, and people.
  • Key drivers of transformation: digital disruption, customer empowerment, data explosion, competitive pressure.
  • The strategic business case for marketing transformation: efficiency, effectiveness, competitive advantage, growth.
  • Common pitfalls and challenges in marketing transformation initiatives.
  • Case studies of successful and challenging marketing transformations.

Module 2: Diagnosing Transformation Needs and Vision Setting

  • Assessing current state capabilities: technology stack, data infrastructure, talent skills, organizational structure.
  • Identifying strategic gaps and opportunities for digital and cultural advancement.
  • Developing a compelling vision for the transformed marketing organization.
  • Defining clear, measurable objectives for the transformation journey.
  • Engaging key stakeholders in the visioning process.

Module 3: Leading Digital Transformation in Marketing

  • The role of Marketing Technology (MarTech) in transformation: strategic selection, integration, and adoption.
  • Leveraging data and analytics as the backbone of digital marketing.
  • Embracing AI, machine learning, and automation for efficiency and personalization.
  • Building a seamless digital customer experience across touchpoints.
  • Future-proofing the marketing function with emerging digital capabilities.

Module 4: Cultivating a Culture of Change and Agility

  • Understanding organizational culture and its impact on transformation.
  • Fostering a growth mindset, experimentation, and continuous learning within the marketing team.
  • Implementing agile marketing principles and methodologies.
  • Creating a psychologically safe environment for risk-taking and innovation.
  • Promoting cross-functional collaboration and breaking down silos.

Module 5: Change Management Methodologies and Communication

  • Applying leading change management models (e.g., Kotter's 8-Step Process, ADKAR).
  • Identifying and addressing resistance to change among employees and stakeholders.
  • Developing a robust communication plan for transformation initiatives.
  • Leading difficult conversations and managing expectations during change.
  • Building a coalition of change champions and advocates.

Module 6: Talent Development and Reskilling for the Future of Marketing

  • Assessing current marketing talent capabilities and future skill requirements.
  • Developing training and reskilling programs for digital and data literacy.
  • Attracting and retaining new talent with critical transformation skills.
  • Creating new roles and redefining existing ones in the transformed marketing organization.
  • Building a learning culture that supports continuous professional development.

Module 7: Measuring Transformation Impact and Sustaining Momentum

  • Defining KPIs for measuring the progress and success of marketing transformation.
  • Demonstrating the ROI of transformation initiatives: cost savings, revenue growth, customer satisfaction.
  • Establishing a framework for continuous improvement and adaptation.
  • Celebrating milestones and recognizing efforts to maintain momentum.
  • Institutionalizing new processes and ways of working.

Module 8: Strategic Leadership in Marketing Transformation and Action Plan

  • The qualities of an effective marketing change leader: vision, resilience, empathy, influence.
  • Overcoming leadership challenges in large-scale transformation.
  • Building strong partnerships with IT, sales, product, and HR.
  • Peer learning and sharing best practices in marketing transformation.
  • Participants' action plans for leading digital and cultural transformation within their marketing departments.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Marketing Transformation & Change Leadership Training Course: leading Digital And Cultural Transformation Within Marketing Departments in Iceland
Dates Fees Location Action