Building High-Performing Marketing Teams Training Course:Hiring, Motivating, And Retaining Creative And Analytical Talent

Introduction

In today's dynamic and competitive marketing landscape, the ability to assemble, inspire, and retain a blend of creative visionaries and analytical powerhouses is paramount for driving innovation and achieving sustainable growth. This 5-day training course on Building High-Performing Marketing Teams is meticulously designed to equip marketing leaders and managers with the essential strategies and practical tools to attract, motivate, and retain top-tier creative and analytical talent. Participants will gain deep insights into mastering modern recruitment techniques, fostering a collaborative and engaging work environment, developing diverse skill sets, and building a resilient team culture that thrives on both artistic flair and data-driven precision.

This intensive program is tailored for Chief Marketing Officers (CMOs), Marketing Directors, Brand Managers, Digital Marketing Managers, and any leader responsible for managing and optimizing marketing team performance across various industries. It will empower attendees with methodologies for strategic workforce planning, designing effective team structures, implementing impactful performance management systems, fostering continuous learning, and championing diversity and inclusion within their marketing departments. By mastering the art and science of building high-performing marketing teams, this course aims to enable participants to cultivate a formidable talent base that drives exceptional marketing outcomes and significantly contributes to their organization's competitive advantage.

Duration: 5 Days

Target Audience:

  • Chief Marketing Officers (CMOs) and Marketing Directors
  • Heads of Marketing and Senior Marketing Managers
  • Brand Managers and Product Marketing Directors
  • Digital Marketing Managers and Leads
  • Human Resources Business Partners supporting Marketing teams
  • Team Leads and Managers of marketing functions (e.g., content, SEO, PPC, design)
  • Business Owners and Founders of SMEs
  • Marketing Consultants and Agency Leaders
  • Anyone responsible for managing or optimizing marketing team performance.

Objectives: Upon completion of this course, participants will be able to:

  • Articulate the characteristics and benefits of high-performing marketing teams combining creative and analytical talent.
  • Develop effective strategies for attracting, hiring, and onboarding top marketing professionals.
  • Implement techniques for motivating, engaging, and retaining diverse marketing talent.
  • Design team structures and workflows that foster collaboration and efficiency.
  • Lead with an agile mindset to drive continuous improvement and high performance in marketing teams.

Course Modules:

Module 1: Understanding the High-Performing Marketing Team

  • Defining a high-performing marketing team: characteristics, collaboration, and results.
  • The unique blend of creative and analytical talent required for modern marketing success.
  • Challenges in balancing creativity, data, and agility within a single team.
  • The importance of psychological safety and a culture of experimentation.
  • Case studies of successful marketing teams and their contributing factors.

Module 2: Strategic Workforce Planning and Team Structuring

  • Forecasting future marketing skill needs based on business strategy and market trends.
  • Designing effective team structures: centralized, decentralized, agile pods, matrix.
  • Defining clear roles, responsibilities, and accountability for creative and analytical functions.
  • Building cross-functional collaboration mechanisms within the marketing department and with other business units.
  • Resource allocation and budget planning for optimal team performance.

Module 3: Attracting and Hiring Top Marketing Talent

  • Developing compelling employer branding for marketing roles.
  • Crafting effective job descriptions that attract both creative and analytical candidates.
  • Modern recruitment strategies: leveraging professional networks, social media, and specialized platforms.
  • Interviewing techniques for assessing creative thinking, analytical prowess, and cultural fit.
  • Streamlining the hiring process for efficiency and positive candidate experience.

Module 4: Motivating and Engaging Marketing Professionals

  • Understanding intrinsic and extrinsic motivators for creative and analytical talent.
  • Designing compelling career paths and professional development opportunities.
  • Implementing effective recognition and reward systems.
  • Fostering a sense of purpose and connection to the organization's mission.
  • Creating an inspiring and collaborative work environment.

Module 5: Retaining Talent and Fostering Growth

  • Strategies for employee retention in a competitive marketing talent market.
  • Personalized development plans (IDPs) for skill enhancement and career progression.
  • Coaching and mentoring programs specifically for marketing leaders and specialists.
  • Providing continuous learning opportunities: workshops, certifications, industry conferences.
  • Addressing burnout and promoting work-life balance for sustained performance.

Module 6: Performance Management and Feedback

  • Setting clear, measurable goals and KPIs for individual and team performance.
  • Implementing effective performance review processes that balance quantitative data with qualitative insights.
  • Delivering constructive feedback that encourages growth and behavioral change.
  • Managing underperformance with a focus on development and improvement.
  • Calibration sessions for fair and consistent performance evaluations.

Module 7: Championing Diversity, Equity, and Inclusion (DEI) in Marketing Teams

  • The benefits of diverse perspectives in marketing strategy and execution.
  • Strategies for promoting diversity in recruitment, promotion, and team composition.
  • Fostering an inclusive culture where all voices are heard and valued.
  • Addressing unconscious biases in team dynamics and decision-making.
  • Creating equitable opportunities for growth and leadership.

Module 8: Agile Leadership for High-Performing Teams & Action Planning

  • Applying agile principles to marketing team management: adaptability, rapid iteration, continuous improvement.
  • Leading change and fostering resilience in a dynamic industry.
  • Leveraging technology and collaboration tools for efficient teamwork.
  • Building a culture of accountability and shared success.
  • Participants' action plans for building and leading high-performing marketing teams in their own organizations.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Building High-performing Marketing Teams Training Course:hiring, Motivating, And Retaining Creative And Analytical Talent in Italy
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