Fundraising and Resource Mobilization for Women in NGOs Training Course

Introduction

In the increasingly competitive landscape of non-governmental organizations (NGOs), the ability to effectively mobilize resources and secure sustainable funding is paramount for achieving mission-driven impact and ensuring organizational resilience. This intensive 5-day training course is meticulously designed to empower women leaders and professionals within NGOs with the strategic frameworks, practical skills, and unwavering confidence necessary to diversify funding streams, cultivate donor relationships, and master the art of compelling storytelling to unlock the financial resources critical for their organizations' success and societal change initiatives.

This program moves beyond traditional fundraising techniques, focusing specifically on the unique challenges and opportunities women often encounter in resource mobilization, such as networking, pitching, and navigating patriarchal funding structures. Participants will gain actionable strategies for developing robust fundraising plans, mastering proposal writing, leveraging digital platforms, engaging diverse donor segments, and building long-term partnerships, ultimately positioning them to lead financially sustainable NGOs that drive profound and lasting impact in their communities.

Duration: 5 Days

Target Audience

  • Women in Leadership Roles within Non-Governmental Organizations (NGOs) and CSOs
  • Fundraising Managers and Officers in NGOs
  • Program Managers and Directors Responsible for Project Funding
  • Women Entrepreneurs Leading Social Enterprises Dependent on Funding
  • Board Members of NGOs Responsible for Resource Mobilization
  • Anyone committed to strengthening the financial sustainability of their non-profit or social impact organization.

Objectives

Upon completion of this course, participants will be able to:

  • Understand the diverse landscape of fundraising and resource mobilization for NGOs.
  • Develop a comprehensive and diversified fundraising strategy.
  • Master the art of compelling proposal writing and grant management.
  • Enhance their skills in donor cultivation, relationship building, and stewardship.
  • Leverage digital tools and innovative approaches for effective resource mobilization.

Course Modules

Module 1: Foundations of Fundraising and Resource Mobilization for NGOs

  • Defining Resource Mobilization: Beyond Just Money (Time, Skills, Networks)
  • Understanding the Non-Profit Funding Landscape: Trends, Opportunities, and Challenges
  • The Importance of a Diversified Fundraising Strategy
  • Ethical Principles in Fundraising and Donor Relations
  • Setting Realistic Fundraising Goals and Benchmarks

Module 2: Developing a Comprehensive Fundraising Strategy

  • Aligning Fundraising with Organizational Mission, Vision, and Programs
  • Conducting a Fundraising Audit: Assessing Current Capacity and Needs
  • Identifying and Prioritizing Funding Sources (Institutional, Individual, Corporate, Foundations, Government)
  • Developing a Multi-Year Fundraising Plan
  • Budgeting for Fundraising Activities

Module 3: Grant and Proposal Writing Mastery

  • Understanding the Anatomy of a Winning Grant Proposal
  • Researching and Identifying Relevant Grant Opportunities
  • Crafting Compelling Narratives: Problem Statement, Theory of Change, Impact
  • Developing Clear and Realistic Budgets for Proposals
  • Monitoring and Reporting Requirements for Grant Compliance

Module 4: Cultivating Donor Relationships and Stewardship

  • The Donor Journey: Identification, Cultivation, Solicitation, Stewardship
  • Building Long-Term Relationships with Individual Donors
  • Engaging High-Net-Worth Individuals (HNWIs) and Major Donors
  • Effective Communication and Personalization in Donor Outreach
  • Donor Stewardship: Recognizing, Thanking, and Retaining Donors

Module 5: Corporate Partnerships and Philanthropy

  • Understanding Corporate Social Responsibility (CSR) and Shared Value
  • Identifying Potential Corporate Partners and Their Motivations
  • Developing Mutually Beneficial Partnership Proposals
  • Engaging Corporate Foundations and Employee Giving Programs
  • Managing Corporate Relationships and Reporting Impact

Module 6: Digital Fundraising and Communications

  • Leveraging Online Platforms for Fundraising (Crowdfunding, Online Giving, Social Media Campaigns)
  • Developing a Digital Fundraising Strategy
  • Creating Engaging Online Content and Calls to Action
  • Email Marketing for Donor Engagement and Appeals
  • Data Analytics for Optimizing Digital Fundraising Efforts

Module 7: Innovative Fundraising Approaches and Sustainability

  • Exploring Alternative Funding Models (Social Enterprise, Earned Income, Hybrid Models)
  • Community-Based Fundraising and Grassroots Mobilization
  • Legacy Giving and Endowment Funds
  • Special Events and Campaigns for Fundraising
  • Building Long-Term Financial Sustainability for Your NGO

Module 8: Leading Resource Mobilization with Confidence and Resilience

  • The Role of Leadership in Driving Fundraising Success
  • Building a Fundraising Culture Within Your Organization
  • Pitching with Confidence and Overcoming Objections
  • Managing Rejection and Cultivating Resilience
  • Developing a Personal Action Plan for Ongoing Resource Mobilization Success

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

 fundraising And Resource Mobilization For Women In Ngos Training Course in Kenya
Dates Fees Location Action