Women in Business: Leading with Purpose and Profit Training Course

Introduction

In today's dynamic entrepreneurial and corporate landscape, women are increasingly at the forefront of driving innovation and sustainable growth, demonstrating that true business success harmonizes financial gain with meaningful impact. This intensive 5-day training course is meticulously designed to empower women in business with the strategic acumen, leadership competencies, and resilient mindset necessary to build and scale ventures that not only achieve impressive profitability but also embody a clear sense of purpose, creating positive societal or environmental value.

This program moves beyond conventional business education, focusing specifically on the unique challenges and opportunities women encounter in leading with both purpose and profit. Participants will gain actionable strategies for articulating their vision, designing ethical business models, cultivating inclusive cultures, mastering financial leadership, and building powerful networks, ultimately positioning them to lead thriving enterprises that make a significant, purposeful mark on the world.

Duration: 5 Days

Target Audience

  • Women Entrepreneurs and Business Owners (start-up to established)
  • Female Executives and Senior Leaders in Private Sector Companies
  • Women in Management Roles Aspiring to Higher Leadership
  • Social Entrepreneurs and Leaders of For-Profit Social Enterprises
  • Professionals seeking to integrate purpose into their business strategies.

Objectives

Upon completion of this course, participants will be able to:

  • Understand the intersection of purpose and profit as a competitive advantage in business.
  • Develop a clear personal and organizational purpose that drives business strategy.
  • Master financial leadership and growth strategies for sustainable profitability.
  • Cultivate an inclusive and ethical business culture.
  • Lead with authenticity, build powerful networks, and achieve meaningful impact.

Course Modules

Module 1: Defining Purpose-Driven Leadership in Business

  • The "Why": Articulating Your Personal and Business Purpose
  • Understanding the Business Case for Purpose and Profit Integration
  • Exploring Different Models of Purpose-Driven Businesses (e.g., B Corps, Social Enterprises)
  • Identifying Your Core Values and Their Alignment with Business Strategy
  • Setting the Foundation for Conscious Leadership

Module 2: Strategic Visioning and Business Model Innovation

  • Developing a Clear and Compelling Vision for Your Enterprise
  • Designing Business Models that Generate Both Financial Returns and Positive Impact
  • Identifying Market Opportunities and Addressing Societal Needs
  • Innovation Strategies for Sustainable Growth
  • Leveraging Disruption for Competitive Advantage

Module 3: Financial Acumen for Sustainable Profitability

  • Understanding Key Financial Statements (P&L, Balance Sheet, Cash Flow)
  • Budgeting, Forecasting, and Financial Planning for Growth
  • Pricing Strategies and Revenue Optimization
  • Managing Costs and Improving Profit Margins
  • Accessing Capital and Investment for Purpose-Driven Ventures

Module 4: Marketing, Branding, and Communicating Your Purpose

  • Developing a Powerful Brand Identity Aligned with Your Purpose
  • Strategic Marketing for Purpose-Driven Businesses
  • Authentic Storytelling: Communicating Your Impact and Value
  • Leveraging Digital and Social Media for Brand Building
  • Building a Loyal Customer Base Through Purpose-Driven Messaging

Module 5: Building High-Performing, Purpose-Driven Teams

  • Cultivating an Inclusive and Empowering Organizational Culture
  • Attracting, Retaining, and Developing Talent Aligned with Your Values
  • Leading with Emotional Intelligence and Empathy
  • Performance Management and Feedback for Purpose-Driven Teams
  • Fostering Collaboration and Psychological Safety

Module 6: Ethical Leadership, Governance, and Social Responsibility

  • Ethical Decision-Making in Business Operations
  • Corporate Governance Best Practices for Transparency and Accountability
  • Integrating Environmental, Social, and Governance (ESG) Principles
  • Supply Chain Ethics and Sustainable Sourcing
  • Measuring and Reporting on Your Business's Social and Environmental Impact

Module 7: Negotiation, Influence, and Strategic Partnerships

  • Mastering Negotiation Skills for Business Deals and Partnerships
  • Influencing Stakeholders (Investors, Clients, Partners) with Authenticity
  • Building Strategic Alliances that Amplify Purpose and Profit
  • Conflict Resolution in Business Relationships
  • Leveraging Your Network for Growth and Impact

Module 8: Resilience, Well-being, and Sustaining Purposeful Leadership

  • Managing the Demands of Business Leadership and Preventing Burnout
  • Cultivating Personal Resilience and Adaptability
  • Strategies for Work-Life Integration and Self-Care
  • Mentorship, Sponsorship, and Building a Support System
  • Developing a Personal Action Plan for Long-Term Purpose-Driven Leadership

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

 women In Business: Leading With Purpose And Profit Training Course in Kenya
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