Business Model Innovation and Opportunity Mapping Training Course

Introduction

In today's rapidly evolving and fiercely competitive market, continuous Business Model Innovation (BMI) is no longer an option but a strategic imperative for organizations seeking sustainable growth and differentiation. The ability to systematically identify new opportunities and transform them into viable, scalable business models is a cornerstone of future success. This intensive 5-day training course is meticulously designed to equip business leaders, strategists, and innovators with the frameworks, creative tools, and analytical skills necessary to critically assess existing business models, uncover untapped market spaces, and design groundbreaking new models that drive competitive advantage and significant value creation.

This program moves beyond incremental improvements, focusing on radical thinking and the systematic process of mapping new opportunities from diverse trends and technological advancements. Participants will gain actionable strategies for leveraging tools like the Business Model Canvas, understanding customer needs deeply, exploring new value propositions, developing innovative revenue streams, and fostering an organizational culture that embraces continuous experimentation and strategic disruption, ultimately positioning their enterprises for leadership in dynamic markets.

Duration: 5 Days

Target Audience

  • Senior Business Leaders and Executives
  • Strategy and Innovation Professionals
  • Product Development and R&D Managers
  • Entrepreneurs and Startup Founders
  • Business Analysts and Consultants
  • Anyone involved in shaping the future direction or business models of an organization.

Objectives

Upon completion of this course, participants will be able to:

  • Understand the concept of Business Model Innovation and its strategic importance.
  • Master frameworks and tools for analyzing and redesigning existing business models.
  • Develop systematic approaches for identifying and mapping new market opportunities.
  • Design innovative value propositions and revenue streams for new business models.
  • Foster a culture of continuous innovation and experimentation within their organization.

Course Modules

Module 1: Foundations of Business Model Innovation

  • Defining Business Model Innovation (BMI) vs. Product or Process Innovation
  • Why BMI is Critical for Sustainable Competitive Advantage and Growth
  • Components of a Business Model (Value Proposition, Customer Segments, Channels, Revenue Streams, etc.)
  • Case Studies of Disruptive Business Model Innovations
  • The Role of Leadership in Driving BMI

Module 2: Analyzing and Deconstructing Existing Business Models

  • Using the Business Model Canvas as an Analytical Tool
  • Identifying Strengths, Weaknesses, and Bottlenecks in Current Models
  • Understanding Value Chains and Ecosystems Surrounding Your Business
  • Competitor Business Model Analysis: Learning from Others
  • Recognizing When Your Business Model is Becoming Obsolete

Module 3: Opportunity Mapping: Uncovering New Frontiers

  • Megatrends and Drivers of Change: Technology, Demographics, Environment, Society
  • Customer Empathy and Unmet Needs Identification (Jobs-to-be-Done Framework)
  • Blue Ocean Strategy: Creating Uncontested Market Space
  • Leveraging Adjacent Opportunities and Industry Convergence
  • Tools for Systematic Opportunity Scanning and Horizon Mapping

Module 4: Designing Innovative Value Propositions

  • What is a Value Proposition and How to Make It Compelling
  • The Value Proposition Canvas: Designing Products/Services Customers Want
  • From Features to Customer Gains and Pain Relievers
  • Creating Unique Selling Propositions (USPs)
  • Testing and Validating Value Propositions with Customers

Module 5: Crafting New Revenue Streams and Cost Structures

  • Exploring Innovative Revenue Models (Subscription, Freemium, Platform, Pay-per-Use, Outcomes-Based)
  • Moving Beyond Traditional Product Sales
  • Understanding Cost Drivers and Optimizing Cost Structures for New Models
  • Pricing Strategies for New Value Propositions
  • Financial Modeling for Business Model Innovation

Module 6: Channels, Customer Relationships, and Key Partnerships

  • Rethinking Distribution and Customer Access Channels
  • Designing Engaging Customer Relationship Strategies
  • The Role of Data and Technology in Enhancing Customer Relationships
  • Identifying and Leveraging Strategic Key Partnerships
  • Building Ecosystems for Value Co-Creation

Module 7: Experimentation, Prototyping, and Validation

  • The Importance of Rapid Experimentation in BMI
  • Prototyping New Business Models: Low-Fidelity to High-Fidelity
  • Designing and Running Business Model Experiments
  • Measuring and Interpreting Experiment Results
  • Iteration and Pivot Decisions Based on Evidence

Module 8: Implementing and Scaling Business Model Innovation

  • Overcoming Internal Resistance to Business Model Change
  • Building an Innovation Culture and Leadership Buy-in
  • Strategic Roadmapping for Business Model Implementation
  • Managing the Transition from Old to New Models
  • Scaling Innovation and Future-Proofing Your Organization

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Business Model Innovation And Opportunity Mapping Training Course in Kenya
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