Digital Marketing Leadership for Women Entrepreneurs Training Course

Introduction

In today's hyper-connected business world, a mastery of Digital Marketing Leadership is not just an advantage, but a necessity for women entrepreneurs seeking to scale their ventures, amplify their brand, and reach global audiences. This intensive 5-day training course is meticulously designed to empower women founders and business leaders with the strategic insights, advanced digital marketing competencies, and confident leadership skills required to effectively leverage online channels, build powerful digital ecosystems, and drive sustainable growth for their businesses in a competitive digital landscape.

This program moves beyond basic digital marketing tactics, focusing specifically on the unique challenges and opportunities women entrepreneurs face in building digital presence, attracting customers, and converting leads, while also fostering a resilient and innovative digital leadership mindset. Participants will gain actionable strategies for developing comprehensive digital marketing plans, mastering data analytics for informed decisions, optimizing customer journeys, and building engaged online communities, ultimately positioning them to lead thriving digital-first businesses with significant market impact.

Duration: 5 Days

Target Audience

  • Women Entrepreneurs and Business Owners (Start-up to Growth Stage)
  • Female Marketing Directors and Managers in SMEs
  • Professionals Aspiring to Launch Digital-First Businesses
  • Women Leaders Responsible for Online Growth and Brand Management
  • Anyone committed to mastering digital marketing for entrepreneurial success.

Objectives

Upon completion of this course, participants will be able to:

  • Understand the foundational principles of digital marketing strategy and leadership.
  • Develop comprehensive digital marketing plans tailored to their business goals.
  • Master key digital marketing channels and their effective application.
  • Utilize data analytics to measure performance and optimize digital campaigns.
  • Lead with confidence in the digital space, building strong online brands and communities.

Course Modules

Module 1: Strategic Digital Marketing for Women Entrepreneurs

  • Defining Digital Marketing Leadership in Today's Ecosystem
  • Understanding the Digital Customer Journey and Touchpoints
  • Aligning Digital Marketing Strategy with Overall Business Goals
  • Identifying Your Target Audience and Customer Personas
  • The Unique Advantages and Challenges for Women in Digital Business

Module 2: Building a Powerful Digital Brand and Online Presence

  • Developing Your Digital Brand Identity and Voice
  • Website Strategy and Optimization (User Experience, Mobile-First)
  • Search Engine Optimization (SEO) for Visibility and Organic Growth
  • Content Marketing Strategy: Creating Engaging and Valuable Content
  • Establishing Authority and Credibility in Your Niche

Module 3: Social Media Marketing & Community Building

  • Strategic Use of Key Social Media Platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok)
  • Developing a Social Media Content Calendar and Engagement Strategy
  • Building and Nurturing Online Communities
  • Influencer Marketing and Partnerships
  • Social Media Advertising: Targeting and Optimization

Module 4: Digital Advertising and Paid Media Strategies

  • Overview of Paid Digital Advertising Channels (Google Ads, Social Media Ads, Display)
  • Campaign Planning and Budget Allocation for Paid Media
  • Understanding Ad Formats, Targeting Options, and Bid Strategies
  • A/B Testing and Optimization for Ad Performance
  • Retargeting and Conversion Optimization

Module 5: Email Marketing and Marketing Automation

  • Building an Effective Email List and Lead Nurturing Strategies
  • Crafting Compelling Email Campaigns (Newsletters, Promotions, Automation Series)
  • Understanding Email Marketing Metrics and Deliverability
  • Introduction to Marketing Automation Tools and Workflows
  • Personalization and Segmentation for Higher Engagement

Module 6: Data Analytics, Measurement, and ROI

  • Understanding Key Digital Marketing Metrics and KPIs
  • Using Google Analytics and Other Data Platforms for Insights
  • A/B Testing and Experimentation for Continuous Improvement
  • Measuring Return on Investment (ROI) of Digital Marketing Efforts
  • Making Data-Driven Decisions to Optimize Campaigns

Module 7: Leveraging Digital PR, Partnerships & Innovation

  • Digital Public Relations and Online Reputation Management
  • Strategic Digital Partnerships and Collaborations
  • Understanding Emerging Digital Technologies (AI in Marketing, Voice Search, Metaverse)
  • Identifying New Digital Opportunities and Trends
  • Fostering an Innovative and Agile Digital Marketing Mindset

Module 8: Leading Your Digital Marketing Team & Future-Proofing Your Business

  • Building and Managing an Effective Digital Marketing Team
  • Outsourcing vs. In-house Digital Marketing Capabilities
  • Developing a Continuous Learning Mindset for Digital Evolution
  • Personal Branding for Women Digital Leaders
  • Creating a Personalized Action Plan for Digital Marketing Leadership

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Digital Marketing Leadership For Women Entrepreneurs Training Course in Kenya
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