Innovation Strategy and Digital Business Models Training Course: Evaluating Innovation Investments and Agile Strategic Shifts

Introduction

In today's hyper-competitive and digitally-driven economy, sustained growth hinges on an organization's ability to not only innovate continuously but also to effectively translate those innovations into viable digital business models. This 5-day training course on Innovation Strategy and Digital Business Models is meticulously designed to equip senior executives, strategists, and business leaders with the essential frameworks and practical tools to evaluate innovation investments rigorously and navigate agile strategic shifts in response to market dynamics. Participants will gain deep insights into identifying disruptive opportunities, designing scalable digital offerings, managing innovation portfolios, and fostering an agile culture that drives continuous adaptation and superior competitive advantage.

This intensive program is tailored for CEOs, Chief Strategy Officers (CSOs), Chief Digital Officers (CDOs), Heads of Innovation, Product Development Leaders, Business Unit Heads, and any senior professional responsible for shaping the future direction of their organization. It will empower attendees with methodologies for strategic foresight, lean startup principles, valuing intellectual property, building strategic partnerships, and leading organizational change to embrace new digital paradigms. By mastering the art and science of innovation strategy and digital business models, this course aims to enable participants to unlock new revenue streams, disrupt traditional markets, and ensure their organizations remain at the forefront of the digital economy.

Duration: 5 Days

Target Audience:

  • Chief Executive Officers (CEOs)
  • Chief Strategy Officers (CSOs)
  • Chief Digital Officers (CDOs)
  • Heads of Innovation and R&D
  • Product Development Leaders and Directors
  • Business Unit Heads and General Managers
  • Corporate Development Executives
  • Senior Consultants in Strategy and Innovation
  • Entrepreneurs and Startup Founders
  • Board Members with strategic oversight roles.

Objectives: Upon completion of this course, participants will be able to:

  • Articulate the strategic importance of innovation and digital business models for sustained growth.
  • Develop a robust innovation strategy aligned with organizational goals and market opportunities.
  • Evaluate and prioritize innovation investments using a disciplined, agile approach.
  • Design and implement viable digital business models that drive new revenue streams.
  • Lead organizational shifts and foster a culture of continuous innovation and adaptability.

Course Modules:

Module 1: The Strategic Imperative of Innovation & Digital Business Models

  • Defining innovation: incremental vs. disruptive innovation in the digital age.
  • The rise of digital business models and their impact on traditional industries.
  • Why continuous innovation is critical for competitive advantage and long-term survival.
  • Understanding the innovation ecosystem: startups, incubators, accelerators, corporate venturing.
  • Case studies of companies successfully transforming through innovation and digital models.

Module 2: Developing a Robust Innovation Strategy

  • Aligning innovation strategy with overall corporate strategy and vision.
  • Identifying core competencies and areas for strategic innovation.
  • Balancing exploration (new frontiers) with exploitation (optimizing existing business).
  • Setting clear innovation goals and key performance indicators (KPIs).
  • Resource allocation for innovation: budgeting and talent management.

Module 3: Identifying and Evaluating Innovation Opportunities

  • Strategic foresight and horizon scanning for emerging technologies and market trends.
  • Customer-centric innovation: understanding unmet needs and pain points.
  • Market sizing, competitive analysis, and intellectual property landscape assessment.
  • Utilizing frameworks for opportunity identification (e.g., jobs-to-be-done, Blue Ocean Strategy).
  • Building an innovation funnel and pipeline management.

Module 4: Designing and Implementing Digital Business Models

  • Components of a digital business model: value proposition, revenue streams, cost structure, key resources, partners.
  • Types of digital business models: subscription, platform, freemium, ecosystem, data-driven.
  • Lean startup principles for rapid experimentation and validation.
  • Digital transformation roadmaps and execution strategies.
  • Overcoming challenges in digital business model adoption and scaling.

Module 5: Evaluating Innovation Investments and Portfolio Management

  • Financial metrics for evaluating innovation projects (NPV, IRR, real options).
  • Non-financial considerations: strategic fit, market potential, technical feasibility, risk.
  • Building an innovation portfolio: balancing risk, return, and strategic alignment.
  • Decision-making frameworks for terminating or scaling innovation projects.
  • Post-investment review and learning from innovation failures.

Module 6: Agile Strategic Shifts and Organizational Agility

  • Applying agile principles to strategic planning and execution.
  • The concept of "strategic sprints" and iterative strategy development.
  • Building organizational agility: adapting quickly to market changes and competitive threats.
  • Fostering a culture of experimentation, learning, and continuous adaptation.
  • Empowering cross-functional teams for rapid innovation.

Module 7: Building an Innovation Culture and Ecosystem

  • The role of leadership in fostering a culture of innovation.
  • Encouraging creativity, risk-taking, and psychological safety.
  • Internal innovation programs: hackathons, innovation labs, idea management systems.
  • Strategic partnerships, open innovation, and co-creation with external entities.
  • Incentives and recognition for innovation.

Module 8: Leading Innovation for Long-Term Value & Action Plan

  • The role of intellectual property (IP) in protecting innovation and value.
  • Measuring the long-term impact of innovation on market share, brand value, and profitability.
  • Ethical considerations in innovation and digital business models.
  • Anticipating future disruptions and preparing for the next wave of innovation.
  • Participants' action plans for developing and leading innovation strategy and digital business models in their organizations.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Innovation Strategy And Digital Business Models Training Course: Evaluating Innovation Investments And Agile Strategic Shifts in Lebanon
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