Community Connect: Building Trust and Growth Through Outreach Training Course

Introduction

For any cooperative to thrive, it must be deeply embedded in the community it serves. Community outreach and awareness programs are not just about marketing; they are about fulfilling the core mission of service and partnership. By actively engaging with local groups, schools, and events, a SACCO can build brand recognition, foster trust, and demonstrate its commitment beyond just financial services. This active participation transforms the SACCO from a distant financial institution into a genuine community partner, laying a strong foundation for sustainable growth and member acquisition.

This comprehensive five-day training is designed to equip you with the skills to strategically plan, execute, and measure impactful outreach campaigns. You will learn how to identify community needs, create targeted awareness initiatives, and build lasting relationships with key stakeholders. The course will provide practical tools and frameworks for maximizing your SACCO's presence and ensuring that every outreach effort directly contributes to both social impact and business objectives.

Duration 5 days

Target Audience This course is intended for SACCO marketing and public relations officers, community liaison teams, business development managers, and any staff involved in external relations and brand building.

Objectives

  1. To understand the principles of effective community engagement.
  2. To identify key community partners and target audiences.
  3. To develop a strategic community outreach plan.
  4. To create compelling and localized awareness campaigns.
  5. To leverage social media and digital platforms for outreach.
  6. To plan and execute successful community events and workshops.
  7. To measure the impact of community outreach on brand awareness and membership growth.
  8. To build and maintain strong relationships with local stakeholders.
  9. To manage public relations and crisis communication during outreach.
  10. To create a sustainable framework for long-term community presence.

Course Modules

Module 1: The Foundation of Community Engagement

  • The difference between outreach and marketing.
  • The cooperative philosophy of serving the community.
  • Identifying community needs and how the SACCO can help.
  • The importance of authenticity and consistency in outreach.
  • Aligning outreach goals with the SACCO's mission and values.

Module 2: Strategic Planning for Outreach

  • Conducting a community needs assessment.
  • Defining your target audience and key demographics.
  • Setting clear, measurable, and achievable goals for your programs.
  • Developing a budget and timeline for your initiatives.
  • Creating a detailed action plan with roles and responsibilities.

Module 3: Localized Awareness Campaigns

  • The power of local media, radio, and print.
  • Designing flyers, brochures, and posters for community boards.
  • Using local language and cultural references in your messaging.
  • The role of testimonials and success stories from community members.
  • Partnering with local businesses for cross-promotion.

Module 4: Digital Platforms for Outreach

  • Using social media to share community stories and events.
  • Creating compelling video content for online awareness.
  • Developing a content calendar for community-focused posts.
  • Running targeted digital ads to reach specific neighborhoods.
  • Building an email list for ongoing community communication.

Module 5: Planning & Executing Community Events

  • Selecting the right type of event (e.g., workshops, financial literacy seminars, town halls).
  • Logistics and coordination for a successful event.
  • Promoting the event to maximize attendance.
  • Engaging attendees and collecting feedback.
  • Following up with new contacts and leads.

Module 6: Building Relationships with Stakeholders

  • Identifying key community leaders, organizations, and influencers.
  • Strategies for initial contact and building rapport.
  • Creating a long-term partnership agreement.
  • Regular communication and collaboration with stakeholders.
  • The importance of listening to and incorporating stakeholder feedback.

Module 7: Measuring Impact

  • Key metrics for community outreach (e.g., event attendance, media mentions, new leads).
  • Using surveys and interviews to gather qualitative data.
  • Tracking new member sign-ups and loan applications linked to outreach.
  • Calculating the return on community investment (ROCI).
  • Presenting impact reports to leadership and the board.

Module 8: Public Relations & Crisis Communication

  • The basics of media relations and writing a press release.
  • Preparing for and handling unexpected negative publicity.
  • Managing online reviews and social media comments.
  • The importance of a rapid and transparent response to issues.
  • Using a crisis as an opportunity to build trust.

Module 9: School & Youth Outreach

  • Creating age-appropriate financial literacy programs for students.
  • Partnering with schools for educational events and mentorship.
  • The importance of starting financial education early.
  • Developing engaging materials for young people.
  • The long-term benefits of engaging with youth.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport Pick Up is provided by the institute. Accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

For More Details call: +254-114-087-180

 

Community Connect: Building Trust And Growth Through Outreach Training Course in Luxembourg
Dates Fees Location Action
13/10/2025 - 17/10/2025 $1,750 Mombasa
Physical Class Online Class
20/10/2025 - 24/10/2025 $1,500 Nairobi
Physical Class Online Class
27/10/2025 - 31/10/2025 $1,500 Nairobi
Physical Class Online Class
03/11/2025 - 07/11/2025 $2,900 Kigali
Physical Class Online Class
10/11/2025 - 14/11/2025 $1,500 Nairobi
Physical Class Online Class
24/11/2025 - 28/11/2025 $1,500 Nairobi
Physical Class Online Class
01/12/2025 - 05/12/2025 $1,500 Nairobi
Physical Class Online Class
08/12/2025 - 12/12/2025 $1,750 Mombasa
Physical Class Online Class
05/01/2026 - 09/01/2026 $1,750 Mombasa
Physical Class Online Class
12/01/2026 - 16/01/2026 $1,500 Nairobi
Physical Class Online Class
26/01/2026 - 30/01/2026 $1,500 Nairobi
Physical Class Online Class
02/02/2026 - 06/02/2026 $4,000 Pretoria
Physical Class Online Class
16/02/2026 - 20/02/2026 $1,500 Nairobi
Physical Class Online Class
23/02/2026 - 27/02/2026 $1,500 Nairobi
Physical Class Online Class
02/03/2026 - 06/03/2026 $4,950 Dubai
Physical Class Online Class
13/04/2026 - 17/04/2026 $1,500 Nairobi
Physical Class Online Class
20/04/2026 - 24/04/2026 $1,500 Nairobi
Physical Class Online Class
04/05/2026 - 08/05/2026 $1,750 Mombasa
Physical Class Online Class
18/05/2026 - 22/05/2026 $1,500 Nairobi
Physical Class Online Class
25/05/2026 - 29/05/2026 $1,500 Nairobi
Physical Class Online Class
01/06/2026 - 05/06/2026 $2,900 Kigali
Physical Class Online Class
08/06/2026 - 12/06/2026 $1,500 Nairobi
Physical Class Online Class
22/06/2026 - 26/06/2026 $1,500 Nairobi
Physical Class Online Class