Course Details

Export Marketing and Trade in Agricultural Products Training Course

Introduction

While domestic markets offer significant opportunities, the global demand for agricultural products presents an immense potential for growth, diversification, and increased profitability for farmers and agribusinesses. However, successfully navigating international trade requires a specialized set of knowledge and skills that go beyond domestic marketing. Exporting agricultural products involves understanding complex international regulations, quality standards, logistics, financial instruments, market entry strategies, and cultural nuances. Many producers and processors, despite having high-quality products, face significant barriers to accessing lucrative international markets due to a lack of expertise in export marketing and trade. This can lead to missed opportunities for revenue generation, limited business expansion, and a struggle to compete on a global scale. Conversely, mastering export marketing allows agricultural enterprises to diversify their markets, reduce reliance on domestic fluctuations, achieve higher prices, and build stronger brands with international recognition. Ignoring the intricacies of international trade can result in costly mistakes, product rejection, and ultimately, a failure to capitalize on global demand. Our intensive 5-day "Export Marketing and Trade in Agricultural Products" training course is meticulously designed to equip agricultural producers, processors, exporters, agribusiness managers, trade officials, and market development practitioners with the essential knowledge and practical skills required to understand international trade dynamics, develop effective export marketing strategies, comply with global standards, and successfully engage in the export of agricultural products.

This comprehensive program will delve into market research for export, international trade regulations, quality and certification requirements, logistics and supply chain management, export financing, pricing strategies, and negotiating international trade deals. Participants will gain hands-on experience in conducting export readiness assessments, identifying target markets, preparing export documentation, and understanding the role of trade agreements and trade promotion organizations. By the end of this course, you will be proficient in developing a robust export plan, navigating the complexities of international agricultural trade, and strategically positioning your agricultural products for success in global markets.

Duration

5 Days

Target Audience

The "Export Marketing and Trade in Agricultural Products" training course is crucial for a broad range of professionals and stakeholders involved in agricultural production, processing, and international trade. This includes:

• Agricultural Producers and Farmers (Commercial): Especially those with surplus production or high-value crops suitable for export.
• Agribusiness Managers and Executives: Responsible for expanding market reach and international sales.
• Existing Exporters of Agricultural Products: Seeking to refine their strategies and overcome current challenges.
• Aspiring Exporters/Entrepreneurs in Agriculture: Individuals planning to venture into international trade of agricultural goods.
• Agro-processors and Value-Added Product Manufacturers: Looking to export processed food products.
• Trade Officials and Export Promotion Agency Staff: Involved in facilitating agricultural exports.
• Market Development Practitioners: Working with producer groups to access international markets.
• Customs and Logistics Professionals: Handling agricultural product shipments.
• Researchers and Academics: Focused on agricultural trade, international marketing, and food systems.
• Agricultural Cooperative Leaders: Seeking to access new markets for their members' produce.

Course Objectives

Upon successful completion of the "Export Marketing and Trade in Agricultural Products" training course, participants will be able to:

• Understand the global landscape of agricultural trade and identify promising export opportunities.
• Conduct comprehensive market research to identify viable international markets for agricultural products.
• Comply with international trade regulations, sanitary and phytosanitary (SPS) measures, and quality standards.
• Develop effective export marketing strategies, including pricing, promotion, and distribution channels.
• Manage international logistics, shipping, and documentation for agricultural products.
• Navigate export financing options, payment methods, and risk mitigation strategies in international trade.
• Understand the role of trade agreements, trade blocs, and export promotion agencies.
• Develop a comprehensive export plan for a specific agricultural product.

 Course Modules

Module 1: Introduction to Agricultural Export and Global Trade Dynamics

• Overview of the global agricultural trade environment and key trends.
• Benefits and challenges of exporting agricultural products.
• Assessing export readiness: Product, company, and market factors.
• Understanding the export process cycle: From market research to delivery.
• Key players in international agricultural trade (producers, traders, importers, logistics providers).

Module 2: International Market Research and Selection

• Methods of international market research: Secondary data (trade statistics, market reports) and primary data.
• Identifying potential export markets: Market size, growth potential, import regulations, consumer preferences.
• Analyzing market access requirements: Tariffs, quotas, non-tariff barriers.
• Competitive analysis in target export markets.
• Developing market entry strategies (direct export, indirect export, joint ventures).

Module 3: International Trade Regulations and Standards

• Overview of international trade agreements (WTO, regional trade blocs).
• Understanding Sanitary and Phytosanitary (SPS) measures for agricultural products.
• Technical Barriers to Trade (TBT) and their implications.
• Food safety standards: HACCP, ISO 22000, GlobalGAP, organic certifications.
• Packaging and labeling requirements for international markets.

Module 4: Export Marketing Strategies for Agricultural Products

• Product Adaptation: Modifying products to meet international market tastes and standards.
• Pricing Strategies: Export pricing considerations (EXW, FOB, CIF), Incoterms.
• Promotion Strategies: International trade fairs, digital marketing, B2B platforms.
• Distribution Channels: Selecting intermediaries, direct sales, e-commerce.
• Developing a compelling value proposition for international buyers.

Module 5: Export Logistics, Shipping, and Documentation

• Overview of international transportation modes for agricultural products (sea, air, road, rail).
• Cold chain management for perishable goods.
• Customs procedures, tariffs, and duties.
• Essential export documents: Commercial invoice, packing list, bill of lading/air waybill, certificate of origin.
• Role of freight forwarders, customs brokers, and shipping agents.

Module 6: Export Finance, Payment Methods, and Risk Mitigation

• Understanding international payment methods: Advance payment, documentary collections, Letters of Credit (LCs).
• Export credit insurance and guarantees.
• Sources of export finance: Commercial banks, export credit agencies.
• Managing foreign exchange risk.
• Political and commercial risk mitigation in international trade.

Module 7: Trade Agreements, Trade Blocs, and Export Promotion

• Impact of regional and bilateral trade agreements on agricultural exports.
• Understanding preferential trade agreements and rules of origin.
• Role of government agencies and export promotion councils in supporting exporters.
• Utilizing trade intelligence and market information services.
• Networking with international buyers and industry associations.

Module 8: Developing an Agricultural Export Plan

• Components of a comprehensive export business plan.
• Setting export objectives and targets.
• Detailed market entry strategy for a chosen product and market.
• Financial projections for export operations.
• Action planning, timelines, and monitoring for export success.

CERTIFICATION

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

• Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com