Catalyzing Resources: Leadership in Grant Proposal Writing and Fundraising Training Course

Introduction

For Non-Governmental Organizations (NGOs) and development agencies, the ability to secure funding is directly tied to their capacity to fulfill their missions and create lasting impact. While strong programs are essential, the strategic leadership in grant proposal writing and overall fundraising efforts often determines an organization's financial sustainability and growth. This requires leaders who can not only articulate a compelling vision but also mobilize teams, build relationships, and navigate the complex landscape of donor expectations and competitive funding.

This intensive training course is meticulously designed to equip leaders and professionals with advanced skills in both grant proposal writing and strategic fundraising, specifically tailored for the non-profit sector. From exploring the psychology of donors and effective team management to mastering persuasive proposal development, diverse resource mobilization strategies, and impactful reporting, you will gain the expertise to drive successful fundraising initiatives. This empowers you to secure vital resources, build strong donor relationships, enhance organizational credibility, and strategically position your NGO for amplified impact and long-term financial resilience.

Target Audience

  • Executive Directors and CEOs of NGOs.
  • Fundraising Directors and Managers.
  • Grant Managers and Grant Writers.
  • Program Managers and Coordinators involved in proposal development.
  • Board Members with fundraising responsibilities.
  • Business Development Managers in NGOs.
  • Communications and Marketing Managers.
  • Senior Leaders seeking to enhance their organization's resource mobilization capacity.

Duration: 10 days

Course Objectives

Upon completion of this training course, participants will be able to:

  • Understand the strategic role of leadership in successful grant proposal writing and fundraising.
  • Grasp the psychology of donor decision-making and effective donor engagement principles.
  • Analyze various funding landscapes and identify suitable grant opportunities.
  • Comprehend the key components of a compelling and persuasive grant proposal.
  • Evaluate different resource mobilization strategies for diversified income streams.
  • Develop practical skills in leading proposal development teams and managing the fundraising cycle.
  • Navigate the complexities of donor relationship management and stewardship.
  • Formulate robust strategies for ethical fundraising, impact reporting, and long-term financial sustainability.

Course Content

  1. Strategic Leadership in Resource Mobilization
  • The leader's role in setting fundraising vision and strategy.
  • Aligning fundraising goals with organizational mission and strategic plan.
  • Building a culture of philanthropy and shared responsibility.
  • Empowering and motivating fundraising teams.
  • Ethical leadership in resource mobilization.
  1. Understanding the Funding Landscape and Donor Psychology
  • Overview of funding sources: institutional, corporate, foundations, individual, government.
  • Current trends and shifts in donor priorities.
  • Donor motivations and giving patterns.
  • The donor journey: cultivation, solicitation, stewardship.
  • Identifying and segmenting donor audiences.
  1. Leading Grant Proposal Development Teams
  • Building and managing a high-performing grant writing team.
  • Defining roles and responsibilities within the proposal development process.
  • Establishing clear communication and collaboration protocols.
  • Setting realistic goals and deadlines for proposal submissions.
  • Providing constructive feedback and coaching to team members.
  1. Crafting a Compelling Grant Proposal Narrative
  • Understanding the Request for Proposals (RFP) and funder guidelines.
  • Developing a strong problem statement and needs assessment.
  • Articulating a clear Theory of Change and Logical Framework.
  • Writing clear, concise, and persuasive project descriptions.
  • Integrating compelling stories, data, and evidence to support the narrative.
  1. Budgeting and Financial Planning for Proposals
  • Developing a realistic and justifiable project budget.
  • Understanding direct, indirect, and in-kind costs.
  • Aligning the budget with the narrative and project activities.
  • Managing cost-sharing and matching fund requirements.
  • Presenting financial information clearly and transparently.
  1. Diversifying Resource Mobilization Strategies
  • Beyond grants: exploring individual giving, major gifts, and recurring donations.
  • Corporate partnerships and sponsorships.
  • Social enterprise and earned income models.
  • Crowdfunding and peer-to-peer fundraising.
  • Leveraging events for fundraising and engagement.
  1. Advanced Donor Research and Prospecting
  • Methodologies for identifying high-potential individual and institutional donors.
  • Utilizing donor databases and research tools.
  • Developing donor profiles and cultivation plans.
  • Ethical considerations in donor research.
  • Building a robust pipeline of funding opportunities.
  1. Donor Relationship Management and Stewardship
  • Principles of effective donor communication: personalized, timely, impactful.
  • Developing a comprehensive donor stewardship plan.
  • Acknowledging and recognizing donors effectively.
  • Managing donor expectations and feedback.
  • Building long-term, trust-based relationships.
  1. Impact Reporting and Accountability
  • Designing clear monitoring and evaluation (M&E) frameworks for proposals.
  • Collecting and analyzing data to demonstrate impact.
  • Writing compelling progress and final reports for donors.
  • Communicating results with transparency and accountability.
  • Leveraging successful outcomes for future funding opportunities.
  1. Ethical Fundraising and Compliance
  • Adhering to ethical standards and codes of conduct in fundraising.
  • Understanding legal and regulatory compliance requirements.
  • Data privacy and donor confidentiality.
  • Preventing fraud and mismanagement in fundraising activities.
  • Building a culture of integrity and trust in resource mobilization.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

For More Details call: +254-114-087-180

 

 

Catalyzing Resources: Leadership In Grant Proposal Writing And Fundraising Training Course in Norway
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