Social Media Use in Crisis Communication Training Course
Introduction
In today's interconnected world, social media has become an undeniable force, reshaping how information spreads and how crises unfold. For organizations facing a disruption – whether a product recall, a data breach, a natural disaster, or a reputational attack – social media platforms are no longer just channels for public relations; they are immediate, powerful, and often volatile environments where crises are amplified, narratives are shaped (or distorted), and public perception is formed in real-time. Effective social media engagement during a crisis can be the difference between successfully mitigating damage and spiraling into a full-blown reputational catastrophe. However, navigating the speed, transparency demands, and emotional intensity of social media in a crisis requires specialized skills, strategic foresight, and a deep understanding of digital dynamics. Our intensive 10-day "Social Media Use in Crisis Communication" training course is meticulously designed to equip communication professionals, crisis managers, public relations specialists, marketing teams, and senior leaders with the essential knowledge, practical strategies, and hands-on skills to leverage social media effectively and responsibly during any organizational crisis.
This comprehensive program will delve into the nuances of real-time monitoring, rapid response protocols, crafting empathetic and transparent messages, managing online sentiment, identifying influencers, and understanding the legal and ethical implications of social media crisis communication. Participants will gain in-depth understanding of how to proactively build a social media crisis plan, utilize monitoring tools, engage with diverse stakeholders, and rebuild trust in the digital age. By the end of this course, you will be proficient in transforming your organization's social media presence into a powerful asset for crisis mitigation, ensuring controlled narratives, maintaining stakeholder trust, and protecting brand reputation in the face of any challenge.
Duration
10 Days
Target Audience
The "Social Media Use in Crisis Communication" training course is crucial for a broad range of professionals who are responsible for an organization's communication, reputation, and crisis response. This includes:
Course Objectives
Upon successful completion of the "Social Media Use in Crisis Communication" training course, participants will be able to:
Course Modules
Module 1: The New Crisis Landscape: Social Media's Impact
Module 2: Proactive Social Media Crisis Planning
Module 3: Social Media Monitoring & Listening for Early Warning
Module 4: Real-time Response Protocols & Engagement Strategies
Module 5: Crafting Crisis Messages for Social Media
Module 6: Managing Misinformation, Disinformation & Online Sentiment
Module 7: Stakeholder Engagement & Influencer Management
Module 8: Tools & Technology for Social Media Crisis Management
Module 9: Legal, Ethical & Privacy Considerations
Module 10: Post-Crisis Recovery & Learning on Social Media
CERTIFICATION
TRAINING VENUE
AIRPORT PICK UP AND ACCOMMODATION
TERMS OF PAYMENT
Dates | Fees | Location | Action |
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01/09/2025 - 12/09/2025 | $4,950 | Johannesburg |
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08/09/2025 - 19/09/2025 | $3,950 | Kigali |
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15/09/2025 - 26/09/2025 | $2,450 | Nairobi |
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06/10/2025 - 17/10/2025 | $5,950 | Instanbul |
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13/10/2025 - 24/10/2025 | $3,250 | Mombasa |
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20/10/2025 - 31/10/2025 | $2,450 | Nairobi |
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03/11/2025 - 14/11/2025 | $4,950 | Pretoria |
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10/11/2025 - 21/11/2025 | $3,950 | Kigali |
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17/11/2025 - 28/11/2025 | $2,450 | Nairobi |
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17/11/2025 - 28/11/2025 | $2,450 | Nairobi |
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01/12/2025 - 12/12/2025 | $3,250 | Mombasa |
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08/12/2025 - 19/12/2025 | $2,450 | Nairobi |
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05/01/2026 - 16/01/2026 | $5,950 | Dubai |
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12/01/2026 - 23/01/2026 | $3,950 | Kigali |
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19/01/2026 - 30/01/2026 | $2,450 | Nairobi |
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02/02/2026 - 13/02/2026 | $4,950 | Johannesburg |
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09/02/2026 - 20/02/2026 | $3,250 | Mombasa |
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16/02/2026 - 27/02/2026 | $2,450 | Nairobi |
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02/03/2026 - 13/03/2026 | $5,950 | Instanbul |
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09/03/2026 - 20/03/2026 | $3,950 | Kigali |
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16/03/2026 - 27/03/2026 | $2,450 | Nairobi |
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06/04/2026 - 17/04/2026 | $4,950 | Pretoria |
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13/04/2026 - 24/04/2026 | $2,450 | Nairobi |
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04/05/2026 - 15/05/2026 | $5,950 | Dubai |
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11/05/2026 - 22/05/2026 | $3,950 | Kigali |
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18/05/2026 - 29/05/2026 | $2,450 | Nairobi |
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01/06/2026 - 12/06/2026 | $4,950 | Johannesburg |
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08/06/2026 - 19/06/2026 | $3,250 | Mombasa |
|
15/06/2026 - 26/06/2026 | $2,450 | Nairobi |
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