Donor Mapping and Fundraising Strategy for Humanitarian NGOs Training Course
Introduction
This intensive 5-day training course provides a comprehensive and practical exploration of Donor Mapping and Fundraising Strategy specifically tailored for Humanitarian NGOs. In an increasingly complex global landscape marked by escalating crises and evolving donor priorities, the ability to strategically identify, research, and engage with diverse funding partners is paramount for securing the resources needed to deliver life-saving aid. This program will equip participants with the essential knowledge and strategic skills to conduct effective donor mapping, develop targeted fundraising plans, diversify funding streams, and cultivate long-term relationships with institutional, corporate, and private donors.
The course goes beyond a generic overview of fundraising, focusing on the unique challenges and opportunities within the humanitarian sector, including rapid response funding, adherence to humanitarian principles, and demonstrating impact in high-risk environments. Through interactive workshops, hands-on exercises in creating donor profiles and developing compelling pitches, and in-depth discussions on ethical fundraising and compliance, attendees will learn to align their organizational needs with donor interests, articulate a strong value proposition, and navigate the competitive funding landscape. Whether you are a fundraising professional, a program manager, a grants specialist, or a senior leader in a humanitarian NGO, this program offers an unparalleled opportunity to master the critical aspects of donor mapping and fundraising strategy to strengthen your organization's financial resilience.
Duration: 5 days
Target Audience:
- Fundraising and Resource Mobilization Professionals
- Business Development Managers in NGOs
- Program Managers and Coordinators
- Grants and Proposal Development Officers
- Executive Directors and Senior Management of Humanitarian NGOs
- Communications and Advocacy Specialists
- Board Members involved in fundraising
- New Professionals entering the humanitarian fundraising field
Objectives:
- To provide a comprehensive understanding of the humanitarian funding landscape and key donor segments.
- To equip participants with methodologies and tools for effective donor mapping and research.
- To understand how to develop a robust and diversified fundraising strategy aligned with organizational mission and capacities.
- To develop proficiency in crafting compelling pitches, proposals, and cultivating strong donor relationships.
- To explore ethical considerations, compliance requirements, and innovative approaches in humanitarian fundraising.
Course Modules:
Introduction
- The financial challenges facing humanitarian NGOs today.
- The critical role of effective donor mapping and fundraising strategy.
- Overview of the competitive humanitarian funding landscape.
- Introduction to the concept of diversified funding streams.
- Course objectives and an outline of the modules.
Understanding the Humanitarian Funding Landscape
- Types of Humanitarian Donors: Institutional (governments, UN agencies, multilateral banks), private foundations, corporations, individuals.
- Major Institutional Donors: Key players (e.g., ECHO, USAID, FCDO, SDC, GIZ) and their specific mandates and priorities.
- Humanitarian Appeals and Pooled Funds: CERF, CBPFs, and their role in collective fundraising.
- Emerging Donor Trends: Climate finance, anticipatory action, localization, impact investing.
- Analyzing global humanitarian funding flows and gaps.
Donor Mapping Methodologies and Tools
- Defining Donor Research Needs: What information is crucial for strategic engagement.
- Primary Research Sources: Donor websites, annual reports, policy documents, humanitarian appeal documents.
- Secondary Research Tools: Online databases (e.g., FTS, DevEx, NGOsource), news feeds, industry publications.
- Creating Donor Profiles: Documenting donor priorities, geographic focus, funding modalities, past grants, and contact information.
- Developing a Donor Pipeline: Categorizing prospects based on potential and alignment.
Developing a Diversified Fundraising Strategy
- Strategic Alignment: Linking fundraising strategy to organizational mission, vision, and program priorities.
- Diversification of Funding Streams: Reducing reliance on single donors or types of funding.
- Setting Realistic Fundraising Goals: Based on needs, capacity, and market analysis.
- Building a Fundraising Calendar: Mapping out proposal submission deadlines and engagement activities.
- Defining clear roles and responsibilities for fundraising within the organization.
Engaging Institutional Donors
- Understanding Institutional Grant Processes: RFAs, concept notes, full proposals, due diligence.
- Crafting Tailored Proposals: Responding directly to donor guidelines and demonstrating alignment.
- Pre-positioning and Relationship Building: Engaging with donor desks before calls for proposals.
- Compliance and Reporting: Highlighting the organization's capacity to meet stringent donor requirements.
- Navigating multi-year funding and flexible humanitarian financing initiatives.
Corporate and Foundation Philanthropy
- Researching Corporate Social Responsibility (CSR) Initiatives: Identifying companies with relevant giving priorities.
- Developing Corporate Partnerships: Cause-related marketing, employee engagement, direct grants.
- Approaching Private Foundations: Understanding their specific interests, application processes, and grant cycles.
- Crafting Corporate/Foundation Pitches: Highlighting shared values and measurable impact.
- Managing corporate compliance and partnership expectations.
Individual Giving and Digital Fundraising
- Developing an Individual Giving Strategy: Direct mail, online campaigns, major donor cultivation.
- Digital Fundraising Tools: Crowdfunding platforms, social media, email marketing, online payment gateways.
- Storytelling and Impact Communication: Engaging individual donors with compelling narratives and clear impact.
- Donor Retention and Stewardship: Building long-term relationships with recurring individual givers.
- Ethical considerations in soliciting and managing individual donations.
Ethical Fundraising, Compliance, and Accountability
- Adherence to Humanitarian Principles: Ensuring fundraising practices align with humanity, impartiality, neutrality, and independence.
- Ethical Storytelling: Respecting beneficiary dignity and avoiding sensationalism or exploitation.
- Transparency and Accountability: Communicating how funds are used and their impact.
- Legal and Regulatory Compliance: Registration requirements, tax laws, anti-terrorism financing regulations.
- Safeguarding policies and prevention of sexual exploitation and abuse (PSEA) in fundraising.
Sustaining Fundraising Success
- Monitoring Fundraising Performance: Tracking KPIs (e.g., conversion rates, average gift size, donor retention).
- Building a Culture of Philanthropy: Engaging staff and board members in fundraising efforts.
- Grant Management and Stewardship: Ensuring excellent management to secure repeat funding.
- Diversifying Funding Sources: Continuously exploring new avenues and adapting to market changes.
- Long-term strategic planning for financial resilience and growth.
CERTIFICATION
- Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate
TRAINING VENUE
- Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.
AIRPORT PICK UP AND ACCOMMODATION
- Airport pick up and accommodation is arranged upon request
TERMS OF PAYMENT
Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com
Donor Mapping And Fundraising Strategy For Humanitarian Ngos Training Course in Solomon Islands
| Dates | Fees | Location | Action |
|---|---|---|---|
| 25/08/2025 - 29/08/2025 | $1,250 | Nairobi |
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| 01/09/2025 - 05/09/2025 | $4,000 | Johannesburg |
|
| 15/09/2025 - 19/09/2025 | $2,900 | Kigali |
|
| 22/09/2025 - 26/09/2025 | $1,250 | Nairobi |
|
| 06/10/2025 - 10/10/2025 | $4,950 | Instanbul |
|
| 20/10/2025 - 24/10/2025 | $1,750 | Mombasa |
|
| 27/10/2025 - 31/10/2025 | $1,250 | Nairobi |
|
| 03/11/2025 - 07/11/2025 | $4,000 | Pretoria |
|
| 17/11/2025 - 21/11/2025 | $2,900 | Kigali |
|
| 24/11/2025 - 28/11/2025 | $1,250 | Nairobi |
|
| 01/12/2025 - 05/12/2025 | $1,750 | Mombasa |
|
| 08/12/2025 - 12/12/2025 | $1,250 | Nairobi |
|
| 05/01/2026 - 09/01/2026 | $4,950 | Dubai |
|
| 19/01/2026 - 23/01/2026 | $2,900 | Kigali |
|
| 26/01/2026 - 30/01/2026 | $1,250 | Nairobi |
|
| 02/02/2026 - 06/02/2026 | $4,000 | Johannesburg |
|
| 16/02/2026 - 20/02/2026 | $1,750 | Mombasa |
|
| 23/02/2026 - 27/02/2026 | $1,250 | Nairobi |
|
| 02/03/2026 - 06/03/2026 | $4,950 | Instanbul |
|
| 16/03/2026 - 20/03/2026 | $2,900 | Kigali |
|
| 23/03/2026 - 27/03/2026 | $1,250 | Nairobi |
|
| 06/04/2026 - 10/04/2026 | $4,000 | Pretoria |
|
| 13/04/2026 - 17/04/2026 | $1,750 | Mombasa |
|
| 20/04/2026 - 24/04/2026 | $1,250 | Nairobi |
|
| 04/05/2026 - 08/05/2026 | $4,950 | Dubai |
|
| 18/05/2026 - 22/05/2026 | $2,900 | Kigali |
|
| 25/05/2026 - 29/05/2026 | $1,250 | Nairobi |
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| 01/06/2026 - 05/06/2026 | $4,000 | Johannesburg |
|
| 15/06/2026 - 19/06/2026 | $1,750 | Mombasa |
|
| 22/06/2026 - 26/06/2026 | $1,250 | Nairobi |
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