Conflict Management and Feedback Skills for Marketing Leads Training Course: Navigating Deadlines, Egos, And Creative Tension with Diplomacy

Introduction

In the fast-paced and collaborative world of marketing, where creative vision meets analytical rigor and tight deadlines are the norm, the ability to skillfully navigate conflict and deliver constructive feedback is paramount for leadership success. This 5-day training course on Conflict Management and Feedback Skills for Marketing Leads is meticulously designed to equip marketing directors, managers, and team leads with the essential diplomacy and communication tools to effectively resolve disputes, manage diverse personalities, and channel creative tension into innovative solutions. Participants will gain deep insights into understanding the root causes of conflict, employing various resolution strategies, and mastering the art of providing impactful feedback that fosters growth and strengthens team cohesion, even amidst high-pressure situations.

This intensive program is tailored for Marketing Directors, Digital Marketing Managers, Brand Managers, Creative Directors, Project Managers, and any senior marketing professional responsible for leading teams and managing inter-personal dynamics. It will empower attendees with methodologies for active listening, empathetic communication, mediation techniques, constructive confrontation, and building a culture of trust and psychological safety within their teams. By mastering the art and science of conflict management and feedback, this course aims to enable participants to transform potential challenges into opportunities for enhanced collaboration, innovation, and ultimately, superior marketing outcomes.

Duration: 5 Days

Target Audience:

  • Marketing Directors and Managers
  • Digital Marketing Managers and Leads
  • Brand Managers and Senior Brand Strategists
  • Creative Directors and Design Leads
  • Project Managers in Marketing Agencies or Departments
  • Team Leads overseeing marketing functions (e.g., SEO, PPC, Content, Social)
  • Account Managers in Advertising/Marketing Agencies
  • Business Owners and Founders of Marketing-driven SMEs
  • Marketing Consultants and Trainers
  • Anyone responsible for managing team dynamics and providing feedback in a marketing context.

Objectives: Upon completion of this course, participants will be able to:

  • Understand the common sources of conflict and creative tension within marketing teams.
  • Apply effective strategies for preventing, managing, and resolving workplace conflicts diplomatically.
  • Master the art of giving and receiving constructive feedback to foster growth and performance.
  • Navigate challenging conversations related to deadlines, egos, and creative differences.
  • Build a more cohesive and psychologically safe team environment through improved communication skills.

Course Modules:

Module 1: Understanding Conflict in the Marketing Environment

  • Defining conflict: functional vs. dysfunctional conflict in marketing teams.
  • Common sources of conflict in marketing: competing deadlines, creative differences, resource allocation, differing priorities, personality clashes.
  • The impact of unresolved conflict on team morale, productivity, and project outcomes.
  • Identifying your personal conflict style and its implications.
  • The role of emotional intelligence in conflict awareness and resolution.

Module 2: Foundations of Effective Feedback

  • The importance of feedback for performance improvement, development, and team alignment.
  • Differentiating between positive, constructive, and corrective feedback.
  • Understanding common barriers to giving and receiving feedback (e.g., fear, defensiveness, bias).
  • The "feedback loop" and creating a continuous feedback culture.
  • Ethical considerations in providing feedback.

Module 3: Giving Constructive Feedback with Impact

  • Frameworks for delivering feedback effectively (e.g., SBI - Situation, Behavior, Impact; BOOST).
  • Focusing on behaviors, not personalities.
  • Preparing for difficult feedback conversations.
  • Choosing the right time, place, and medium for feedback delivery.
  • Ensuring feedback is actionable, specific, and timely.

Module 4: Receiving Feedback and Fostering a Feedback Culture

  • Developing a growth mindset for receiving feedback.
  • Techniques for actively listening to and understanding feedback.
  • Managing emotional responses to critical feedback.
  • Asking for feedback proactively and creating a safe environment for others to give it.
  • Encouraging peer-to-peer feedback and 360-degree feedback processes.

Module 5: Strategies for Conflict Resolution

  • Various conflict resolution strategies: avoiding, accommodating, competing, compromising, collaborating.
  • Choosing the appropriate strategy based on the situation and desired outcome.
  • The principled negotiation approach: focusing on interests, not positions.
  • Mediation techniques for facilitating resolution between team members.
  • De-escalating tense situations and managing emotional outbursts.

Module 6: Navigating Deadlines, Egos, and Creative Tension

  • Managing conflicts arising from tight deadlines and resource constraints.
  • Addressing ego clashes and personal rivalries within creative teams.
  • Channeling creative tension into innovative solutions and breakthroughs.
  • Facilitating constructive critiques and design reviews.
  • Setting clear expectations and boundaries to minimize future conflicts.

Module 7: Building Psychological Safety and Trust

  • The critical role of psychological safety in high-performing teams, especially creative ones.
  • Creating an environment where team members feel safe to express ideas, challenge assumptions, and make mistakes.
  • Building trust through transparency, consistency, and vulnerability.
  • Fostering empathy and understanding among diverse team members.
  • The leader's role in modeling desired behaviors and reinforcing positive team norms.

Module 8: Leading with Diplomacy and Personal Action Plan

  • Developing your personal leadership style for conflict management and feedback.
  • Practicing difficult conversations through role-playing and simulations.
  • Strategies for communicating diplomatically even under pressure.
  • Building resilience in yourself and your team.
  • Participants' action plans for applying conflict management and feedback skills in their marketing leadership roles.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Conflict Management And Feedback Skills For Marketing Leads Training Course: navigating Deadlines, Egos, And Creative Tension With Diplomacy in South Sudan
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