Product Management for Project Managers Training Course: Bridging the gap between product strategy and project delivery

Introduction

Bridge the critical divide between strategic vision and flawless execution with our "Product Management for Project Managers" training course. In today's competitive landscape, successful project delivery requires more than just managing tasks; it demands a deep understanding of the product's strategic intent, market needs, and customer value. This intensive 10-day program equips project managers with essential product management principles, enabling them to align projects directly with product strategy, influence roadmap decisions, and ensure that every delivery truly enhances the product's market success. Learn to speak the language of product, drive customer-centric outcomes, and elevate your role from executor to strategic partner in product development.

Duration

10 Days

Target Audience

This course is specifically designed for project managers, program managers, scrum masters, business analysts, delivery leads, and technical managers who are involved in product development and delivery. It is particularly beneficial for those who:

  • Work closely with Product Managers and want to understand their perspective better.
  • Feel a disconnect between project execution and desired product outcomes.
  • Aspire to contribute more strategically to product development initiatives.
  • Want to enhance their ability to influence product roadmaps and prioritization.
  • Aim to improve cross-functional collaboration between product, engineering, and project teams.

Course Objectives

Upon successful completion of the "Product Management for Project Managers" training course, participants will be able to:

  • Understand the fundamental principles, roles, and responsibilities of Product Management and its relationship with Project Management.
  • Articulate a clear product vision, strategy, and roadmap, and align project activities accordingly.
  • Apply customer-centric approaches, including user research and persona development, to inform project delivery.
  • Master techniques for translating product requirements and user stories into actionable project tasks.
  • Understand product lifecycle management and its implications for project planning and execution.
  • Develop effective strategies for prioritizing features, managing backlogs, and adapting to market feedback.
  • Improve collaboration and communication between product management, engineering, and project teams.
  • Understand key product metrics and how project delivery contributes to product success.
  • Navigate common challenges at the intersection of product and project management.
  • Formulate a personalized action plan for integrating product thinking into their project management practice.

Course Modules

Module 1: Introduction to Product Management Fundamentals

  • Defining Product Management: What it is, why it's essential, and its core responsibilities.
  • The Product Manager's role: Bridging user needs, business goals, and technical feasibility.
  • Key differences and overlaps between Product Management and Project Management.
  • The Product Lifecycle: Idea, Research, Development, Launch, Growth, Maturity, Decline.
  • Common organizational structures for product development (e.g., cross-functional teams).

Module 2: Understanding Product Strategy and Vision

  • Defining a compelling product vision and its strategic alignment with business objectives.
  • Market analysis: Understanding target users, competitors, and industry trends.
  • Developing a clear product strategy: Where to play and how to win.
  • The importance of a well-articulated problem statement.
  • Communicating product strategy to project teams for shared understanding.

Module 3: Customer-Centricity and User Research

  • The voice of the customer: Why understanding user needs is paramount.
  • User research methods: Interviews, surveys, usability testing, ethnographic studies.
  • Developing user personas and user journeys to empathize with customers.
  • Translating user insights into actionable product requirements.
  • Validating assumptions through customer feedback loops.

Module 4: Product Discovery and Ideation

  • The continuous cycle of product discovery: Identifying problems and opportunities.
  • Ideation techniques: Brainstorming, sketching, user story mapping.
  • Prototyping and testing ideas quickly and cheaply.
  • Experimentation and A/B testing for product validation.
  • Focusing on solving the right problems before building solutions.

Module 5: Product Roadmaps and Release Planning

  • Types of product roadmaps: Thematic, outcome-oriented, feature-driven.
  • Crafting a strategic product roadmap that communicates vision and direction.
  • Prioritization frameworks for roadmap items (e.g., MoSCoW, RICE, WSJF).
  • Release planning: Balancing strategic goals with delivery capacity.
  • Communicating roadmap changes and their impact.

Module 6: Product Backlog Management and User Stories

  • The role of the Product Backlog as the single source of truth.
  • Crafting effective user stories that define desired functionality and value.
  • Acceptance Criteria: Defining "Done" for user stories.
  • Estimating and refining backlog items with the project team.
  • Managing backlog health and continuous grooming.

Module 7: Metrics, Analytics, and Product Success

  • Defining key product metrics: Acquisition, Activation, Retention, Referral, Revenue (AARRR funnel).
  • Using analytics to understand product usage and user behavior.
  • Connecting project deliverables to product metrics and business outcomes.
  • A/B testing and experimentation to optimize product features.
  • The importance of data-driven decision-making in product development.

Module 8: Collaboration Between Product and Project Teams

  • Building strong, collaborative relationships between Product Managers and Project Managers.
  • Shared responsibilities and clear lines of accountability.
  • Facilitating effective communication and feedback loops.
  • Resolving conflicts and disagreements constructively.
  • Agile rituals as shared ceremonies for product and project teams.

Module 9: Project Manager's Role in Product Lifecycle Stages

  • Initiation/Discovery: Contributing to feasibility and resource estimates.
  • Development/Execution: Ensuring delivery aligns with product vision and requirements.
  • Launch: Coordinating launch activities and dependencies.
  • Post-Launch/Maturity: Monitoring performance, identifying iterative improvements.
  • The PM's influence on product health throughout its lifecycle.

Module 10: Advanced Product Thinking for Project Managers & Action Plan

  • Product-led growth principles and their project implications.
  • Technical debt management from a product perspective.
  • Customer feedback loops for continuous product improvement.
  • Advocacy for product excellence within project delivery.
  • Personal action plan: Integrating product management principles into your current projects and career path.

CERTIFICATION

  • Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

TRAINING VENUE

  • Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

AIRPORT PICK UP AND ACCOMMODATION

  • Airport pick up and accommodation is arranged upon request

TERMS OF PAYMENT

Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to info@macskillsdevelopment.com

 

Product Management For Project Managers Training Course: bridging The Gap Between Product Strategy And Project Delivery in Sao Tome and Principe
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